The two organizations have been working as a partnership for the past three months, which led to the recent acquisition.
ClubSoft North America announced that it has completed its acquisition of Boston-based Back 9 Links. The two organizations have been working as a partnership for the past three months, which led to the recent acquisition.
“This has been an exciting year for ClubSoft and we have seen tremendous growth in our client base,” said Ray McDonald, CEO of ClubSoft. “It became obvious to us as a vendor, and a club owner and operator that Back 9 has a product offering unlike any other company in the marketplace. They have harnessed the power of a strong reservation suite and matched that to a private social network that engages club memberships instead of just informing them.”
McDonald added that ClubSoft was built on a strategy of allowing clubs the option of dealing with one vendor for the “inbox to tee box” solutions for automation.
“The advantage of being able to work together up to this point is that it has given us time to get the products integrated,” said McDonald.
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