The health and wellbeing of private clubs is a vital part of the golf industry in the United States. C+RB talks with the experts to better understand the current state-of-affairs and provide some best practices that private clubs can use to navigate their own membership growth.

Capstone Hospitality was founded in 2009 by former professional golfer Brian Friederichs. The firm’s talented team works with private clubs across North America to drive membership sales by delivering a customized sales plan, renewed energy and competitive spirit. Capstone Hospitality has gained valuable industry knowledge in a diverse range of markets while working with clubs in golf, boating and beyond.

We asked Friederichs about what he felt were the top things private clubs need to be thinking about when it comes to attracting members. Here’s what he told us …