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Farmington Country Club
1625 Country Club Circle
Charlottesville, VA 22903
|CLUB / RESORT DATA|
|Number of Tennis Courts||18|
|Number of Pickleball Courts||11|
|Number of Platform/Paddle Ball courts||3|
|Retail/F&B Size (sq. ft.):||1,000|
|% Member Usage||30%|
|Number of Interclub Teams||36|
|Number of Junior Players||225|
|Full Time Staff Members||10|
|Part Time Staff Members||8|
By sport, Farmington has 700 active tennis players, 50 active pickleball players and 100 active paddle players. The club went from $125,000 in lesson revenues to $680,000 as of 2020.
This increase was achieved by the club’s staff meeting higher customer-service demands; developing a higher-quality staff of teaching professionals, with four former Racquets Directors on staff; and by designing and implementing a program for all levels of players—including players who wanted competitive events as well as those who just wanted to play socially or for exercise.
Farmington now has seven full-time teaching professionals—each responsible for a different area of the program, giving them a sense of ownership to the program. In the summer, the club adds eight more part-time professionals to help with the demand of the junior camps.
The Racquets Department offers a wide variety of social and tournament calendar events per year, including: 30 platform events, including an American Platform Tennis Association NRQ event for men and a PCQ event for women; 40 adult tennis events; 20 junior tennis events; and 10 pickleball events.
In addition, Farmington has 1,000-sq. ft. of retail space dedicated to its racquets facilities and programs that produces $225,000 in annual revenue.
Along with what Farmington currently has, the club has approved plans to build four more indoor tennis courts, one more platform tennis court, two more clay tennis courts, and a brand new, larger racquets pro shop that will help take the programs and facilities to even greater heights.