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The Landings Club
Rank:5
71 Green Island Rd
Savannah, GA 31411
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 5,000 |
Annual Revenues | $1,500,000 |
Number of SKUs | 250 |
% of total revenues are hard goods? | 31% |
% of total revenues are soft goods? | 69% |
Club Fittings? | Yes |
Number of Demo Days | 16 |
Pro Shop Ownership | Club |
The Landings Club, one of the largest private clubs in the country with over 7,500 total members and 3,500 golf members. features four unique golf shops across six championship golf courses: Marshwood, Palmetto, Oakridge, and Deer Creek. With the size of the club, it is seen as important to focus on the membership’s retail needs that stretch beyond golf and into lifestyle, aesthetics, and home. The emphasis is on ensuring that the club’s retail operations are service- focused, providing desired products for many parts of life without a requirement to leave the club gates, thus also serving one of the club’s key goals, for member retention.
Member engagement is a key part of why people join a private club, and The Landings Club's retail operations play a key role in pursuing this objective, through the creation of year-long retail social events and programming. Events are driven around the enhancement of not only the shopping experience, but the lifestyle for members. They range from fashion shows, with members as models, to classic demo days.
With four independent golf shops, creating a well-balanced vendor/partner matrix is also an important part of the club’s retail philosophy. This balanced matrix allows each shop to have its own unique identity and allows them to collectively attract, retain, and cater to the vast and varied preferences of such a large membership. Creating unique offerings and a unique DNA for each shop allows for deeper vendor partnering, while still providing a vast variety of brands, styles, and accessories across the club.
Service is a staple within all club operations, including retail operations. Focusing on special orders, proactive sales, and personalized touches are key in the fundamentals of retail operations and life at The Landings Club.