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The Bridgewater Club
3535 E 161st St.
Carmel, IN 46033
|CLUB / RESORT DATA|
|Pro Shop Total Sq. Ft.||6,000|
|Number of SKUs||1,295|
|% of total revenues are hard goods?||65%|
|% of total revenues are soft goods?||35%|
|Number of Demo Days||20|
|Pro Shop Ownership||Club|
Since the renovation, the shop has adopted a new merchandising approach and upgraded its displays, expanding to include lines such as Peter Millar, Johnnie-O, Turtelson, Amy Sport and LOHLA SPORT as part of increasing brand offerings two-fold for both men and women. Custom-made displays present the hard goods department, and four-way garment displays with matte black finish elevate the shop’s visual appeal.
Additionally, the club has leaned into the “athleisure” trend, and the shop now offers high-performance clothing with UV protection and cooling technology, swimwear, leisure footwear and after-hours T-shirts.
To expand upon traditional pro shop offerings, the shop also features a vast collection of unique gift items, ranging from formal glassware to seasonal scents and rejuvenating body products from the Bridgewater Candle Company, as well as other giftware lines that can be logoed for golfers and non-golfers alike. Special care is given to packaging the gifts with enhanced gift wrapping, to create a one-stop shop experience for members and yet another reason for them to visit.
The Bridgewater golf shop team prides itself on a reputation rooted in exemplary customer service and hospitality, and strengthens its ability to provide that service by locating certain product areas closest to the service counter. Those departments include footwear and hard goods, both of which require expertise and service from the team.