CLUB / RESORT DATA
Pro Shop Total Sq. Ft.	1,050
Annual Revenues	$800,000
Number of SKUs	550
% of total revenues are hard goods?	40%
% of total revenues are soft goods?	60%
Club Fittings?	Yes
Number of Demo Days	16
Pro Shop Ownership	Club

Sawgrass Country Club experienced many great milestones in 2021, including updated golf practice facilities and the completion of a new clubhouse. A key component of the construction project was a fresh design of the golf shop and shopping experience.

The updated golf shop has provided an opportunity to establish a new culture within the club, presenting itself in an intimate and personalized shopping space that elevates the member experience. The golf shop, staffed by a dedicated group of professionals who are all keen on attention to detail and the merchandising flow of the shop, strives to anticipate members’ needs, from golf apparel, shoes, accessories, and equipment, while looking for ways to continue to improve every day by setting the bar higher and exceeding expectations.

In addition to what is stocked in the golf shop, the Sawgrass staff also offers trunk shows, event sales, and themed displays to accompany the holidays and golf events. The new construction and design of the shop has given it a more cohesive design with the rest of the club, with a matching color palette and design that provides a cleaner and more concise layout and makes it easier for members to find exactly what they are looking for.