View the Top Ranked Private Club and Resort Pro Shops for 2021 across the United States listings here
Pretty Lake Golf Club
Rank:32
10055 Pretty Lake Trail
PLYMOUTH, IN 46563
Phone: 15749353705
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 675 |
Annual Revenues | $162,000 |
Number of SKUs | 222 |
% of total revenues are hard goods? | 48% |
% of total revenues are soft goods? | 38% |
Club Fittings? | Yes |
Number of Demo Days | 3 |
Pro Shop Ownership | Pro |
While the club, and its pro shop, is a small operation with a small membership in a small town, its golf staff has pursued a merchandising philosophy that has proved to be very successful: Offer quality merchandise at competitive pricing with outstanding customer service.
Identifying price points that fit with the shop’s customers has proved to be an important focuses this season. By stocking shoes that sold for under $100, the shop’s shoe business increased from 43 pairs of shoes sold in 2020 to 110 in the first 10 months of 2021. Through a similar strategy, the shop’s men's shirt business increased from 180 sold in 2020 to 330 in the first 10 months of 2021. Basis, quality shirts are sold for what many vendors charge the shop, and it still able to maintain a 35% profit margin.
The shop’s greatest revenue gains have been made through equipment sales. Three very successful demo days generated over $15,000 in sales, and the Pretty Lake staff was then able to build on that success with a complimentary, launch monitor-based custom fitting program.