CLUB / RESORT DATA
Pro Shop Total Sq. Ft.	1,101
Annual Revenues	$350,000
Number of SKUs	230
% of total revenues are hard goods?	6%
% of total revenues are soft goods?	11%
Club Fittings?	Yes
Number of Demo Days	1
Pro Shop Ownership	Club

Precision and style were the two overriding factors that drove the creation of Mizner Country Club's new 1,100-sq. ft. tennis pro shop. As part of the club’s recently completed Central Lifestyle Center, the Mizner tennis pro shop offers members complete athletic services— from simple stringing to today’s most advanced equipment—for beginners to pro-level players. And it is all handled by a professional team whose years of experience match the right equipment to the member's level of play.

Arriving at the pro shop, members are greeted by handcrafted tennis-themed artwork by local urban-pop artist Ruben Ubiera, who has created a fresh take on tradition. A massive tennis-ball wall provides the perfect place to stop for a selfie, even before entering the main shop.

Upon entering, visitors are struck by the eye-catching vintage tennis racket chandelier that hangs proudly at center court in the pro shop; the large windows that offer court views for tennis shoppers and members alike; and two 50-inch monitors that display current and upcoming events and welcome guests for league play.

In addition to helping members settle on the right racket for their play, the Mizner tennis-shop team helps them get outfitted with the right look from a wide variety of styles, including names like Lacoste, Nike Adidas, Fila, Wilson, Lucky In Love, Denise, Cronwall, Lacoa, Oakley, Donna Jo, Sofibella and Bloq Uv, among others that are offered throughout the shop.

Future starts aren’t forgotten, either. The Mizner pro shop has a fully stocked kids’ corner that carries the latest in kids’ tennis brands. And to make sure everyone can be fitted with the perfect shoe, brands including Asics, New Balance, K-Swiss, or Nike are features. The shop also carries an exclusive line of tennis bags, including Oliver Thomas, Double Take, Maggie Mathers and Henry Brown.

Laura Ferrara, Mizner CC’s 2019 Employee of the Year, sets the stage for Mizner’s tennis shop experience and serves as a role model for all Mizner employees. Incredibly outgoing, friendly, and compassionate, Laura is also creative and incredibly knowledgeable about the Mizner tennis experience, setting the standard for excellence on which the club has built its reputation.

“In designing the pro shop, we’ve reimagined the tennis experience at Mizner,” says Vernon Gettone, Jr., the club’s Director of Tennis. “We envisioned a lifestyle with tennis amenities built to fit the way our members want to live in today’s technological and environmental universe, [and a shop and program] that flexes and adapts to fit their wants and needs. We wanted to make [the tennis experience] a true testament to Mizner’s prominence as a leading country club community.”