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Lakewood Ranch Golf and Country Club
7650 Legacy Blvd.
Lakewood Ranch, FL 34202
|CLUB / RESORT DATA|
|Pro Shop Total Sq. Ft.||800|
|Number of SKUs||850|
|% of total revenues are hard goods?||546,000%|
|% of total revenues are soft goods?||308000%|
|% of total revenues are online sales?||1%|
|Number of Demo Days||23|
|Pro Shop Ownership||Club|
The program worked, helping to boost sales in the Lakewood shop from $354,000 in 2014 to $985,000 in 2018. The shop saw a slight dropoff in 2020 that was directly COVID-related, between mandatory shop closures and ongoing supply chain issues.
But Lakewood members have embraced the pricing strategy and have clearly been converted to loyal customers of the golf shop. When the club opened its golf academy in 2018, that loyalty was further solidified through sales of custom-fit golf clubs that reached $419,000 in 2020.