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Kenwood Country Club
Rank:6
6501 Kenwood Rd, Cincinnati, OH
Cincinnati, OH 45243
Phone: 15135617397
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 2,200 |
Annual Revenues | $850,000 |
Number of SKUs | 25,000 |
% of total revenues are hard goods? | 60% |
% of total revenues are soft goods? | 40% |
Club Fittings? | Yes |
Number of Demo Days | 15 |
Pro Shop Ownership | Club |
In 2021, Kenwood hired a Golf Shop Sales Coordinator to work closely with members for personal shopping experiences, gift ideas, corporate events, etc. The coordinator helps to build relationships with members and ensure they have great experiences while in the golf shop. The coordinator also assists the Head Golf Professional and Merchandiser on all special orders for hard and soft goods.
Another major change in 2021 was elevating the golf shop by bringing in more “bespoke” lines for men and women, including KJUS, G/FORE, Bugatchi, and Holderness & Bourne. The Kenwood team also decided to increase the presence of Demo Days to introduce members to newer products and help guide newer golfers. Throughout the season, from April to late fall, the club conducted 15 total events that featured everything from a “Fit n’ Feed Multi-Vendor Demo Day Extravaganza” on the driving range to a Memorial Day poolside trunk show that featured numerous casual and swimwear options from vendors such as Peter Millar, Imperial, Maui-Jim, Two-Under, and custom-made Kenwood T-Shirts from A-head.
The club also advertised and developed an appointment-based clubfitting operation that has been extremely well-received. Each club fitting is conducted in Kenwood’s performance center, using FlightScope and other fitting technologies. Clubfitting components and vendor awareness were increased by adding new vendors such as XXIO and Srixon. The clubfitting aspect of the operation has shown tremendous growth throughout the year, with Kenwood now offering everything from vendor-specific (Callaway, PXG, Ping, TaylorMade, XXIO, Srixon, Cleveland, Mizuno, Titleist, Odyssey, Scotty Cameron) to topic-specific fittings and options, including wedge fittings, putter fittings, full bag, etc.
All of these new initiatives have led to increased sales from stock merchandise and more than $125,000 in special-order sales for hard goods. With a little over five months left in Kenwood’s fiscal year, the pro shop had already surpassed sales from the 2020 season and was on trend to have its best year to date, surpassing $900,000 in sales.