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Kalamazoo Country Club
1609 WHITES RD
KALAMAZOO, MI 49008
|CLUB / RESORT DATA|
|Pro Shop Total Sq. Ft.||1,400|
|Number of SKUs||250|
|% of total revenues are hard goods?||30%|
|% of total revenues are soft goods?||70%|
|Number of Demo Days||6|
|Pro Shop Ownership||Pro|
The KCC team has a passion for getting to know everyone on a personal level; learning their kids’ names, favorite vacation spots, and when their dog’s birthday is. In addition, the store features a product offering that features brands that are unique to the area, as well as product categories that allow the customer to shop for a multitude of occasions. This product offering and friendly atmosphere helps to create a shopping experience in the store that is welcoming, relaxing, and memorable.
In addition, the KCC staff uses a variety of marketing tactics to keep members and customers informed. Focused e-mails and social-media posts are sent and posted at the most opportune times, including weekly staff videos that feature products and services. Personal shopping appointments are also employed on a consistent basis. All of these methods, and more, help to create a welcoming, friendly culture at the store, which is the staff’s biggest source of pride in what makes the club’s shop special.