View the Top Ranked Private Club and Resort Pro Shops for 2021 across the United States listings here
Detroit Athletic Club
Rank:18

21 Madison Avenue
Detroit Athletic Club, MI 48226
Phone: 13139639200
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 250 |
Annual Revenues | $550,000 |
Number of SKUs | 6,250 |
% of total revenues are hard goods? | 30% |
% of total revenues are soft goods? | 70% |
% of total revenues are online sales? | 4.8% |
Club Fittings? | Yes |
Number of Demo Days | 4 |
Pro Shop Ownership | Club |
Shoppers in the DAC pro shop see the DAC emblem on merchandise around the store, giving them confidence in the product selection. The emblem can be found on such brands as Peter Millar, Foot Joy, Shinola Detroit and Under Armour, and on the club’s newest product line from Lilly Pulitzer.
The shop’s meticulously curated collections are envisioned as conversation pieces, whether they are worn or used inside or outside the DAC. To support the local community, the shop goes beyond partnering with big-name brands, to also dive into a new world of products from companies in the area, including candles, body scrubs, lotions, jewelry and other gifts that can be personalized for any occasion.
When the challenges of 2020 thrust the club’s members into new life directions, the DAC pro shop provided a feeling of security, comfort and routine every day, by being open for curbside pick-up, rush deliveries and an accelerated rollout of its online shop, where exclusive items were featured and products could be offered to members in a faster and more efficient way.
The club also makes the most of every occasion and member event, and as part of that, the DAC pro shop offers special sales through its annual Holiday Boutique, Ladies Spa Day, Opening Day for the Detroit Tigers (Comerica Park is literally in the club’s “backyard”) and the athletic department’s full schedule of activities.