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Circling Raven Golf Club
Rank:8
38530 S Nukwalqw Street
Worley, ID 83876
Phone: 18005232464
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 2,500 |
Annual Revenues | $1,900,000 |
Number of SKUs | 425 |
% of total revenues are hard goods? | 23% |
% of total revenues are soft goods? | 72% |
% of total revenues are online sales? | 5% |
Club Fittings? | Yes |
Number of Demo Days | 12 |
Pro Shop Ownership | Club |
And that kind of feedback isn't just anecdotal. Circling Raven has twice been named a PGA of America Merchandiser of the Year in the Resort Category. In addition to that national distinction, the shop has also won Merchandiser of the Year honors from its PGA Section and Chapter on multiple occasions.
Annual sales for the Circling Raven shop have doubled since 2018, from around $500,000 a year in annual sales to now over $1 million. The growth can be attributed to several factors, including the time that the staff’s buyers and merchandisers (including David Christenson’s wife, Jennifer) spends selecting the product mix, creating the purchase orders, receiving the product, displaying it, and then recovering the shop each day to keep it neat and well-organized.
The Circling Raven shop features a diverse yet complementary mix of merchandise that includes all of the core golf basics (clubs, balls, gloves, hats, etc.), as well as a wide array of apparel, many non-golf lifestyle and regionally inspired items, and many Native American themed pieces (the club is owned by the Coeur d'Alene Tribe).
Beyond the appealing product mix, the club’s staff strives to find ways to inspire more sales, through promotions such as the Advantage Card. Holders of the card get several perks for being a member, including some free play, entry into member events, and value-priced merchandise that is made available specifically for them.