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Belmont Country Club
Rank:26
181 Winter Street
Belmont, MA 2478
Phone: 16177141589
CLUB / RESORT DATA | |
---|---|
Pro Shop Total Sq. Ft. | 800 |
Annual Revenues | $410,000 |
Number of SKUs | 1,500 |
% of total revenues are hard goods? | 65% |
% of total revenues are soft goods? | 30% |
Club Fittings? | Yes |
Number of Demo Days | 10 |
Pro Shop Ownership | Club |
Belmont CC hosts many events for its members and their guests, and the staff’s goal is to exceed all expectations. Consistent leadership has members trusting the expertise of the team and knowing they are receiving the best customer care.
The Belmont pro shop team believes that it can deliver on its promise to provide the best goods and services available in the golf industry, keeping with both traditional and trending product selections.
A customer service initiative that Belmont CC continues to have success with from year to year is its “Custom Order Program”. This program allows members and guests to special-order any items they want from brands and companies the shop has accounts with. As a smaller golf shop (only 800 sq. ft.), giving the option to our customers to order items we do not physically have in our shop is critical to maintaining customer satisfaction and sales.
If a member is looking for a specific item, the staff first searches through the company’s website and/or catalog together to find exactly what they are looking for. Next (if applicable) the staff discusses whether they would like the item customized with embroidery or not. It then contacts the representative from that company and place the order. Once the item arrives, we notify that member with an e-mail.
From May to September, the Belmont CC staff has processed about 200 special orders in this way, including items such as custom golf clubs, golf bags, golf balls, and clothing.
Due to the COVID Pandemic, the Belmont golf shop did not actually open its doors in 2021 until mid-June (it normally opens April 1st). To offset some of this loss, an outdoor pro shop in May, with items such as golf bags, golf balls, and gloves. This enabled the shop to make some sales while ensuring that the membership had the essential items needed for their golf rounds. During this time members were also able to special-order any items they wanted from the shop’s vendors.
The Belmont CC staff is always receiving new and exciting requests from members as they learn about the special-order program. This season, a request was received from a member for a custom golf bag from Titleist. To complete this order, the golf shop manager first showed the member all of the golf bags and color options that Titleist has. Once the member selected a bag and color, it was then customized, with the member choosing to monogram it with initials and the Belmont logo, and also requesting that the Titleist logo be removed from the side of the bag. Titleist was called with these specifications, and an art proof was sent for the member’s approval.
Belmont members enjoy this service because of how the golf staff can maintain the quality of products being offered to them. Also, members can receive their 20%-off member discount when ordering items through the shop. This extra discount and high-quality products offered by the shop help to dissuade the membership from buying golf apparel and gear from other retailers.