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BallenIsles Country Club
100 BallenIsles Circle
Palm Beach Gardens, FL 33418
|CLUB / RESORT DATA|
|Pro Shop Total Sq. Ft.||2,225|
|Number of SKUs||9,800|
|% of total revenues are hard goods?||28%|
|% of total revenues are soft goods?||71.6%|
|Number of Demo Days||42|
|Pro Shop Ownership||Pro|
The Pro Shop Concierge provides warm, friendly, and personalized service customized to each member's personality, needs and budget. The merchandise team offers “personalized shopping consultations” and assistance for gift-giving ideas for special occasions and holidays. The special-order business in the Golf Shop alone represents close to 20% of total revenue, highlighting a year-round dedication to personalized shopping.
The assortment of merchandise carried in the BallenIsles shops caters to what its membership likes, while also featuring what is new, exciting, and current. Most recently, the shops have introduced “lifestyle” lines that have proved to be very successful, including in-demand brands such as Lululemon, Lilly Pulitzer, Alashan Cashmere, Peter Millar and Lucky in Love.
The offering of golf club hard goods, with the newest and the most up-to-date technology, has put the club on the cutting edge for having several exceptional fitting/demo days. And the depth of the BallenIsles’ shops’ assortment and offerings—12 men’s lines, 15 ladies’ lines, 5 headwear vendors, and golf bags, balls, gloves, tennis rackets, stringing services, accessories and youth items—all contributed to doing over $1 million in annual sales.
It all starts in the BallenIsles’ pro shops with a warm welcome, a customized five-star experience, and ends with a fond farewell.