CLUB / RESORT DATA
Pro Shop Total Sq. Ft.	700
Annual Revenues	$650,000
Number of SKUs	370
% of total revenues are hard goods?	50%
% of total revenues are soft goods?	50%
Number of Demo Days	24
Pro Shop Ownership	Club

Selecting Las Colinas Country Club as one of the best retail golf shops in the country would be a great honor for the club and its golf community. Here are some potential reasons why it should be considered for such recognition:
1. Diverse Product Selection:
• Las Colinas Country Club’s retail golf shop offers a wide range of golf equipment, apparel, and accessories from leading brands to ensure that golfers of all skill levels can find what they need.
2. Customer Service:
• Exceptional customer service is crucial for a successful retail golf shop. Las Colinas Country Club consistently provides a welcoming and knowledgeable staff that helps golfers make informed decisions. Being involved closely with our golf community and building meaningful relationships provides a step above other big box retail shops and lower performing golf shops in the area.
3. Exclusive and Unique Merchandise:
• The shop provides exclusive/custom merchandise, that attracts golf enthusiasts looking for something special and collectors seeking unique items.
4. Custom Fitting Services:
• Las Colinas Country Club provides custom fitting with the latest in swing technology as well as providing in-house loft and lie adjustment, shaft replacement and re-gripping. We have a re-gripping station and Mitchell bending machine setup in the Golf Shop.
5. Competitive Pricing:
• We offer competitive pricing on hard goods and 20% discount on soft goods for member pricing.
6. Golf Technology:
• Incorporating the latest golf technology, such as launch monitors and swing analyzers, into the retail experience helps provide a cutting-edge advantage to our customers.
7. Golf Instruction and Clinics:
• Las Colinas Country Club’s retail shop is closely integrated with our club’s golf instruction and clinics, it provides a holistic golfing experience, attracting those looking for improvement along with equipment.
8. Community Involvement:
• Our active involvement in the local golfing community, such as sponsoring community tournaments and hosting the Invited Celebrity Classic enhances the shop’s visibility and reputation. Our Golf Shop dog also provides a nice welcoming personal touch that makes customers really feel at home when entering.

Ultimately, as one of the best retail golf shops in the country, Las Colinas Country Club’s retail shop excels in multiple aspects, including product selection, customer service, pricing, and innovation. We consistently provide an outstanding shopping experience for golfers of all levels and preferences, while also telling a story and integrating it with the history of the club as soon as you walk through the door.