Club Creates Community Through Heartfelt Greetings

The Club at Admirals Cove in Jupiter, Fla. introduced personalized video holiday greetings in an effort to deepen connections during the holiday season.

In an effort to deepen connections during the holiday season—a time when both club staff and members often find themselves more at work than with family—The Club at Admirals Cove in Jupiter, Fla. introduced personalized video holiday greetings.

This initiative began with a simple, yet powerful, idea: to acknowledge the staff’s unwavering dedication with a personal video message from the club’s General Manager, Brett Morris. The warmth and genuine appreciation expressed in this message for Thanksgiving set a precedent, inspiring the club to broaden the gesture for the winter holidays.

“The goal of the ‘Heartfelt Video Greetings’ initiative [was] to enhance the sense of community and belonging at the club,” says Katie Bodchon, Director of Marketing & Communications. “We expanded the idea to include a version for industry peers throughout the club and hospitality world.”

This thoughtful approach transcended traditional holiday greetings, creating a more intimate and impactful experience. It allowed both members and staff to see and appreciate the collective effort and dedication that goes into making the club a special place, especially during the festive season.

This initiative has fostered a stronger sense of community and belonging, making everyone involved feel valued and connected.

Implementing the Heartfelt Video Greetings initiative involved gathering messages from staff across different departments, led by an inspiring message from Morris. This collective effort was seamlessly compiled into engaging video greetings, showcasing the club’s diverse community and spirit.

“The initiative was very well received by both employees and members,” Bodchon says. “Members expressed overwhelming appreciation for the unique, personal touch of the videos, which brought joy and strengthened connections within the community. Employees felt a deep sense of pride and connection, affirming the value of personal engagement in creating a warm, inclusive atmosphere.”

Bodchon says the initiative will continue in the coming years, but with tweaks to keep it fresh and creative each year. “This will involve varying the presentation and content while still conveying the core message of community and appreciation,” she explains.

The Goal: Enhance the sense of community and belonging at the club, especially during the holiday season when employees spend a lot of time away from home.

The Plan: Gather messages from staff across different departments, led by an inspiring message from General Manager Brett Morris.

The Payoff: Employees felt a deep sense of pride and connection, affirming the value of personal engagement in creating a warm, inclusive atmosphere.