CLUB / RESORT DATA
Clubhouse Total Sq. Feet	115,000
All Locker Room(s) Total Sq. Ft	7,646
Total Number of Lockers	326
Event Space Total Sq. Ft.	19,900
Event Space Total Seating Capacity	630
Bar Area(s) Total Sq.Ft	4,100
Dining Area(s) Total Sq. Ft	18,900
Outdoor Dining Total Sq. Ft?	11,000
Has Wine Room	Yes
Has Wine Cellar	Yes
Total Dining and Bar Areas Seating Capacity	1,168
Kitchen(s) Total Sq Ft.	4,800
Pro Shop Total Sq Ft.	2,225
Fitness & Wellness Total Sq Ft.	7,000
Has Dedicated Youth Space	Yes

The vision was to create different experiences for members and guests in the primary areas of the BallenIsles Country Club clubhouse, including five new dining locations, the golf shop, expanded card rooms, meeting rooms, men’s and ladies' lounges and common areas. These would be the places of choice for socializing with friends and family while serving more than 275,000 meals per year to a diverse membership that loves to dine. Understanding the scale of the massive 115,000 sq. ft. expanded clubhouse, 9,000 sq. ft. of outdoor patio seating and the adjacent 65,000 sq. ft. sports complex, was critical throughout the envisioning process and took nearly a year of planning.

The vision for the five new dining experiences began to take shape on white walls in the executive offices. It was there that club associates, managers and even a few members, could walk in anytime and write down random ideas on the walls. This allowed the entire team to be involved with restaurant themes and ideation. From wall ideas to developing the final vision, the project team concentrated on restaurant branding pillars, the wishes of members, and providing the ultimate member experience, drilling into every detail.

Throughout the envisioning process, the Board of Directors, House, Design and Marketing Committees were kept informed and contributed along the way. The club worked through architectural plans, construction layouts, interior and exterior design, club historical placements, artwork, restaurant concepts, hours of operation, pricing, menus, food features, tableware, signature drinks, uniform styles, staffing, lighting, sound and music. They could feel the space and see it all clearly before it was constructed. Visioning and fine-tuning went on for the better part of nine months.

The reimagined clubhouse is a new landmark in the club’s celebrated heritage and a benchmark to be revered. These changes play a key role in how the club markets itself to attract future members with redefining facilities and changing culture.

The redefined and expanded space features modern décor, bright elegant style, and forward-thinking flare with multiple dining venues for every taste. From the regal lobby with vaulted ceilings and clerestory windows, to the iconic Lounge, the sweeping architectural changes maximize both indoor and outdoor space.

The overall architectural plan required the use of the existing clubhouse footprint with circumference expansions providing additional square footage and the best use of space. During design, careful planning went into how foot traffic would flow throughout the club and considerable time was spent on determining the current and future needs of the membership. It was decided that traditional locker room space would be foregone for lounging and gathering space, and that multiple dining venues and choices were key, as dining and spending time with family and friends are part of the club’s culture. Equally important, were planning the room views and transitions from indoor to outdoor space on the backside of the clubhouse. Exterior landscape and hardscape improvements tied the two areas together seamlessly.

The construction and interior design were a collaborative effort between the general contractor, architect, interior design firm, representatives from various club committees and key staff.

Interior design choices were made to be consistent with the overall vision of “a casual atmosphere with understated sophistication and comfortable chic.” The club focused upon creating engaging spaces that would have a contemporary edge and visually flow between all locations. The juxtaposition of a neutral color palette with selected accents of pops of color resulted in a light, airy, refreshing ambiance – which was the objective. Throughout the clubhouse interior environment, materials such as stone, warm-stained wood, wall coverings and textured fabrics were selected. Finishing layers include dynamic artwork, colorful accessories, coordinating carpet, lighting and furniture.

In both indoor and outdoor spaces, emphasis was also placed on sound quality, music selection, television and monitor placement, and scent/fragrance variety, based on the space, time of day, and event.

The entire clubhouse renovation and expansion project required a re-brand of the club that included a new logo and color scheme, refreshed website, new brand standards and more.