The new technology, scheduled to preview at the 2018 PGA Show in January, will integrate connectivity, content and customization for an enhanced on-course golf experience. Curated content will include streaming music, live sports and highlights, and golf tips from Norman. Food-and-beverage ordering and other features will be added as the platform evolves.
Partnering with Club Car, a leading golf transportation manufacturer, and GPSi, a leader in golf GPS technology, Verizon and The Greg Norman Company have announced “Shark Experience,” designed to enhance the on-course golfing experience by delivering innovative connectivity, content and customization as part of playing a round.
“Shark Experience” is currently in the pilot stage and scheduled to preview at the 2018 PGA Show in Orlando, Fla. in January. The new technology will be featured on Club Car vehicles and will roll out at select golf courses across the U.S. throughout 2018.
Leveraging Verizon’s 4G LTE and Multicast network technology, the connected “Shark Experience” golf cars will include a high-definition touchscreen display and built-in speakers with Bluetooth connectivity, all exclusive to Club Car golf cars. Golfers will enjoy curated content from Verizon, including streaming music via Slacker Radio, live sports and highlights, and news and entertainment, in addition to Greg Norman golf tips, dynamic yardage information, and more.
In addition to the curated content available at launch, features including hole-in-one technology, food-and-beverage ordering, Shot Tracer and more will become available as the platform evolves.
“The golf industry has been starved for real innovation that encourages real change for real growth, and we believe ‘Shark Experience’ is the answer,” said Greg Norman. “This solution enhances the golfer experience and is customizable to each individual’s preference. Whether you are a Baby Boomer, Millennial or Gen Z, ‘Shark Experience’ has something to keep you entertained, connected and having fun.”
“Shark Experience” will integrate with Club Car’s patented Visage technology that helps club managers and course operators with customer-facing and back-end operations, to give them more control over fleet management and course operations by managing pace-of-play in real time, ensuring safe operation of golf cars by keeping them on cart paths and out of restricted areas, and increasing food-and-beverage and pro-shop sales through in-car promotion and ordering access.
“Club Car is committed to excellence through our partnership with Greg Norman and Verizon,” said Robert McElreath, Club Car’s Vice President of Connectivity. ” ‘Shark Experience’ is the next step in enabling a fully connected entertainment hub inside a Club Car, enhancing the golfer experience and ultimately moving the game of golf forward.”
The partners in the venture also see the possibility of helping to grow the game by attracting and engaging new or occasional golfers who might otherwise forego playing golf to watch a sporting event or pursue other forms of entertainment.
“Our partnership with The Greg Norman Company allows us to bring our scale, leading network technology and infrastructure to evolve the golf experience,” said Mike Toto, Director of Product Development and Strategic Planning at Verizon. “We’re enabling curated offerings for the consumer and the industry through unique content and connectivity, bringing the promise of the digital world to the game of golf,”
For more information, visit sharkexperience.com
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