First, the good news. The booming economy means that the demographic that would join a club will have more disposable income, and membership may actually grow. Every economic indicator says it will. Now, the challenges. First and foremost will be hiring and staffing. With an economy that has more jobs available than people to fill […]
When online publications go fishing with “click bait” (which helps them reel in readers, and thus advertising), they’re no different than the old anglers you see with lines hanging off a bridge—when they find something that works, they keep using it. That’s why everyone in the club business should be aware of a troubling new […]
Mike Keiser and his family members are playing an increasingly influential role in the game of golf. And keeping their glass more than half-full in the process. Is golf’s glass half-full, or half-empty? Readers of the recently released Annual Golf Industry Report from the National Golf Foundation (NGF) will tell you that, despite the ongoing […]
If you are paying a premium for seasonal help above the regional average, you become the place people want to work, as opposed to where people are willing to work. As the club season kicks into full gear, we are going to be faced with something we haven’t faced before: full employment. I cannot walk […]
The next club I hear of that solved its membership problem solely with a low cost of entry and reduced monthly fees will be the first one I hear of.
While many excellent club managers and their staffs have helped to pull the industry out of its biggest collective scare in history, it’s important to stay diligent against getting too complacent, and to remain prepared for all possible scenarios.