The next club I hear of that solved its membership problem solely with a low cost of entry and reduced monthly fees will be the first one I hear of.
While many excellent club managers and their staffs have helped to pull the industry out of its biggest collective scare in history, it’s important to stay diligent against getting too complacent, and to remain prepared for all possible scenarios.
More and more public courses and facilities seem to be realizing they need to be more club- and resort-like to attract new business.
Any club can afford cash bonuses and other training incentives that can lead to better service, more professional and motivated staff, and higher-quality food.
At every club I go to, all I hear about from GMs, golf pros and superintendents is how much success they’ve had in promoting that no one has to play a full round of golf, or use the full course, if they don’t want to. When Jack Nicklaus talks, we all should listen—especially those of […]
With attracting new members at the top of every club’s strategic agenda, having an abundance of up-and-coming management talent will help to keep the industry relevant. We went to press with our March issue just before heading off to San Francisco and Seattle, for two events that have had remarkable growth over the past 10 […]