The Omaha, Neb. club shares a “very wide variety” of information via the social media platform, says Social Media & Marketing Intern Raychel Reed. “I like to promote new food specials, new drinks, and overall, just any fun things we do here,” Reed says. “I have learned that people like the short and fast-paced videos.”
Printed issues of a club’s monthly newsletter may be hanging on at a few properties across the country, but they’ve quickly gone the way of the dinosaur. Today’s members want quick, entertaining and easy-to-digest information. That’s exactly what they’re getting at Champions Run in Omaha, Neb., thanks to TikTok.
Raychel Reed, Social Media & Marketing Intern at the club, says there’s a “very wide variety” of information being shared on TikTok.
“I like to promote new food specials, new drinks, and overall, just any fun things we do here,” Reed says. “I have learned that people like the short and fast-paced videos. People don’t always have time to watch 2- to 3-minute videos, so TikTok is great in the sense that you can catch and keep their attention for the span of your 15-30-60 second videos.”
Reed says the age group of people on TikTok is quite broad, with a lot of the younger members having an account. While many of the older members don’t have TikTok, the club can copy the URLs onto Facebook for that crowd to be able to view the videos.
Along with Ben Lorenzen, the club’s Creative Director & Director of Aquatics & Fitness, Reed manages the TikTok and keeps up with the trends.
“When creating TikTok videos, trends are a huge thing you want to follow in order to get those views,” she says. “I like to try to take current trends and figure out a way to relate those trends to our membership. Trends move very quickly, sometimes they will be around for two weeks, but some can be around for a few days, so once you see a trend, you want to hop onto that pretty quickly.”
There’s no set schedule for posting to TikTok, but Reed says consistency is key with the app.
“The more you post, the better,” she says. “The algorithm is set up very different than any other social media apps, so if you post three TikToks a day, your members phones aren’t going to blow up like they would if you posted three times on Instagram.
“That being said, some people might not even see all the TikToks you made that day, so if there is something you really want to promote, you should always be posting those on your ‘larger’ platforms—such as Facebook—to ensure they see it.”
The Goal: Provide members with quick, entertaining and easy-to-digest information.
The Plan: Use TikTok to provide information in 15-30-60 second videos.
The Payoff: Younger members who have TikTok accounts are being kept up to speed on club news, while even older members can enjoy the videos via forums such as Facebook.