Jointly, CentrixOne and Private Club Marketing have launched ClubCRM, a CRM, e-mail marketing and text messaging solution, to be marketed as a co-branded platform throughout the United States. The ClubCRM communication suite of services offers pre-populated, ready-to-use e-mail templates to support clubs and accelerate their membership development initiatives.
CentrixOne partnered with California-based company Private Club Marketing (PCM), an industry leader in the golf and country club industry. Private Club Marketing works closely with developers, operators and owners of members-only clubs and high-end, luxury golf properties to implement member acquisition programs and retention solutions. Jointly, CentrixOne and PCM have launched ClubCRM, a CRM, e-mail marketing and text messaging solution, to be marketed as a co-branded platform throughout the United States.
The ClubCRM platform, powered by CentrixOne, offers essential features specifically designed to meet golf and private clubs’ unique needs. The platform has been completely customized to give clubs complete control over the technology, data management and preferences of their members and guests. The ClubCRM communication suite of services offers pre-populated, ready-to-use e-mail templates to support clubs and accelerate their membership development initiatives.
“Bridging the member and customer experience with technology is the best way to be successful. With the industry historically running decades behind with implementing these initiatives, there is finally a ClubCRM system built specifically to assist with driving membership and event revenues, improving club communication, and increasing member retention for private clubs, golf courses and resorts.” said Zack Bates, CEO of Private Club Marketing. “We’ve built out the technology so that managers and department heads can spend less time behind their desks and more time in front of their members.”
By promoting a turnkey approach, ClubCRM helps PCM to enhance its value proposition to its clients and the industry in general.
“High-end leisure and lifestyle service providers, such as private and public golf clubs and related real estate developments, must absolutely meet the expectations of clients, who are constantly solicited by competitors,” said Alain Boudreau, CEO of CentrixOne. “Using a CRM solution that is perfectly suited to this reality allows teams to collaborate in a fast-paced environment and communicate with clients in a timely, accurate and personal manner—effectively increasing their lifetime value.”
ClubCRM is offering a 14-day free trial by signing up on its website.