“Your country club’s philanthropic efforts can ultimately help set you apart from other clubs,” says Larry Savvides, CCM, CCE, Chief Operating Officer & General Manager at Hunters Run Country Club in Boynton Beach, Fla. “When the members do something good for others, it not only makes us feel good about the club in which we represent, but also…
Ask Max: How Should We Deal with Rude Members?
“Ask Max” is a regular feature of C+RB’s monthly Membership + Marketing column, where Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., answers questions sent in by readers. The Club at Mediterra is a Distinguished Elite, Platinum Club inside the community of Mediterra, which has been named…
When Leadership Calls for Tough Calls
“It was the heart of the season and our activities calendar was packed. But then I got the news: Forty staff members had tested positive for COVID. I huddled with my team and decided right away to close the club and shut the whole thing down,” says Brett Morris, General Manager/COO at The Club at Admirals Cove in Jupiter,…
The Power of Persistence and Patience Pays Off in Club Management Careers
Ricky L. Potts, Jr., Assistant General Manager at Valencia (Calif.) Country Club, says it is important to have a thirst for knowledge and put a focus on continuing education; surround yourself with people smarter, faster and stronger than you; and get comfortable being uncomfortable, and put yourself in challenging situations.
Opening the Door to Club Job Opportunities
Kent Johnson, General Manager/COO of the Baltimore (Md.) Country Club takes a different approach to maintain proper staffing and service levels. “As the challenges mount to find and select the quality of people we want and need, we have had to get creative and try new things,” he says.
The Importance of Making the Right Connections with Members
“There seems to never be enough information that can be given to members, but the way it is communicated through one output method can be exhausting and diminish its effectiveness,” says Loren Forney, Head Golf Professional at The Hills of Lakeway in Austin, Texas.
Club Manager’s ‘Call for Kindness’ Asks Members for Patience and Understanding
Sending a frank and proactive message to members about the realities of today’s staffing issues has gone a long way in setting a supportive stage for a Florida club’s new season.
How Clubs Can Win the “Waiting Game”
“Now more than ever, we live in a world that craves instant gratification,” says Bri Payne, Membership and Communications Director at the Atlanta Country Club in Marietta, Ga. “So what happens when a prospect can no longer waltz into your club and write a check to join right then and there? How can you keep everyone excited to…
The 10 Leadership Lessons of COVID-19
Your members and your staff want direction. After all, COVID had already caused a great deal of uncertainty. Brett Morris, General Manager/COO at The Club at Admirals Cove in Jupiter, Fla., made sure to regularly update the team and the membership on everything that was going on.
Taking a Fresh Look at Club Membership Sales
After bringing his degree in advertising and experience in sports marketing to his new role as Membership Director of The Golf Club of Georgia in Alpharetta, Ga., Evan Keimig has found that selling club memberships has much in common with selling a traditional consumer product, but with one big difference. “The exciting differentiator between a product and a…
CC of Detroit’s Craig Cutler Leads with a “Voice of Experiences”
After spending the first third of his career in restaurants and the next third at a city club, Craig Cutler has applied valuable lessons he learned in both environments to bring new levels of innovation and success to the Country Club of Detroit—and earn Excellence in Club Management honors for himself.
Finding Success On the Road Less Traveled
Lawrence McFadden, GM/COO of The Union Club of Cleveland, is the first Certified Master Chef turned General Manager to win The Mel Rex Award for Excellence in Club Management.
Congressional CC’s Kris Glaubitz, CCM, Earns ‘Rising Star’ Honor
Kris Glaubitz has drawn on strong mentoring relationships and his own extensive management experience to help Congressional CC attain new levels of excellence, while also earning personal “Rising Star” recognition.
The Landings Club Accentuates Property with Multiple Signature Clocks
With multiple golf courses and myriad activities, the property on Skidaway Island, Ga. saw the need for a signature clock that could help keep everyone on pace. After members rallied to support the cause, enough donations were in hand to get not just one clock, but five.
Making Sure New Members Aren’t That Way for Long
Carmen J. Mauceri, CCM, Chief Operating Officer/General Manager at The Club at Mediterra in Naples, Fla. offers proven ideas for quickly and effectively integrating new members within the club community.