Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, Fla., offers five tips on effectively reaching juniors in your club marketing and communications strategy.
Ask Max: How Can I Get My Dream Job?
Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., offers some key advice for industry professionals seeking their dream job. First: If your current job isn’t your dream job, why not?
Ask Max: How Can Membership-Marketing Managers Communicate More Effectively?
Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., suggests adding a third “S” to the KISS method … as in, Short. Also, what role does Membership-Marketing play in retention? It’s not just the job of Operations, after all.
Key Takeaways From the Membership Marketing Webinar Series
Whether you’ve been in your role for a month or a decade, it’s crucial to keep up with the current trends and continue growing to meet the ever-changing demands of your new and existing members. How do you accomplish that? Continuing education.
The 3 E’s of Member Communications
Because random messaging lacks the ability to truly captivate an audience, Danielle Duran, Owner and Designer of Club Design Studio, says a strategic plan of action is preferred—one where your members can be truly enamored by and involved in your club’s communications. To get there, remember the three E’s approach: Engage, Entertain and Evaluate.
Developing Club Gets Creative in Cornering New Members
“One of the most successful ways we were able to grow membership was to partner with a local social group that conducts a cornhole tournament at one of the local breweries,” says Chris Baird, Director of Sales & Marketing at Cutalong at Lake Anna in Mineral, Va.
A Fresh Perspective Can Benefit Private Club Sales and Marketing
Lisa M. Felix, Sales and Marketing Manager at Water Oak Country Club and Estates in Lady Lake, Fla., spent four years living and working in the Denver market. She believes she has an advantage coming in with a fresh perspective that the club’s target market can relate to as someone who recently made a cross-country…
Ask Max: Job Hacks and Tips on Standing Out
“Ask Max” is a regular feature of C+RB’s monthly Membership + Marketing column, where Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., answers questions sent in by readers. The Club at Mediterra is a Distinguished Elite, Platinum Club inside the community of Mediterra, which has been named…
The Art of Change – Moving from One Club to Another
Although many club fundamentals operate in the same way, each club has small, but impactful, nuances which make them unique. Navigating these nuances can sometimes be more difficult than rote memorization and application of your new club’s bylaws.
The Great Pandemic Paradigm Shift and How to Win the Next Era in Membership Marketing
The surge of membership sales over the past 24 months is no secret. But for those who think it’s time to sit back and relax, it’s time to think again, says Melissa Hansen, Director of Membership and Marketing at The Club at Olde Cypress in Naples, Fla. The real work has only begun.
Ask Max: How Should We Deal with Rude Members?
“Ask Max” is a regular feature of C+RB’s monthly Membership + Marketing column, where Max Passino Deboer, Director of Marketing & Membership for The Club at Mediterra in Naples, Fla., answers questions sent in by readers. The Club at Mediterra is a Distinguished Elite, Platinum Club inside the community of Mediterra, which has been named…