Dave Braasch set his sights on a course-maintenance career at age 16, and then fast-tracked through turf-science school, internships and assistant positions to land the grow-in opportunity at the Janesville, Wis. club, where he’s remained for 19 years.
The Club + Resort Business survey results on current capital spending activity and future CapEx plans had a business-as-usual tone—with the business looking pretty darn good.
“This is a time when it’s important to remember that the club industry has a backbone. There will be opportunities to come out of this.”
At the PGA Fashion & Demo Experience in Las Vegas this past August, educational sessions led by golf course owners and top executives in the industry spoke enthusiastically about alternative golf facilities, as a new way to immediately grow clubs’ bottom lines.
Some golf communities are seeing the need to take a different approach to preserve all that drew people to live there in the first place.
We have to keep changing with the times, to make sure clubs are taking into account what families in their local communities desire in terms of a full range of amenities and recreation activities.
“Thanks to everyone for your support and friendship over the years, and I hope that our paths cross again at some point down the road—I will be the one in shorts, flip-flops and a golf shirt.” -Dan Ramella
While you might think the club world is insulated from the search for “stories” that can prime the pump of sensationalism, it’s not hard to find examples that show we’re not immune to the fake news cycle.
It’s always good to pay attention to the value of “addition by subtraction” and know how to take the right steps to properly dismiss those from the membership ranks who have proved to not be a good fit with a club’s culture.
Here are some best practices to help engage audiences on both a digital landscape and a more traditional targeting format.
The real trend that we’ve been seeing lately is that there are as many, if not more, parties that are interested in starting or acquiring club or course properties now as there are those looking to shut them down.
A food-and-beverage New Year’s Resolution that all clubs can keep would be to invest in continuing education for their chefs and enhance the overall member/guest dining experience at their properties.
Some from outside the club industry might not understand the urgency that was felt to expend so much energy on getting a golf course playable or a clubhouse functional after such catastrophic events. But to those closer to the business, the efforts spoke to why clubs are vital pieces of social fabric.
The shift to the “family” has forced clubs to invest and become ultra-creative in providing facilities and amenities that appeal to everyone, young as well as older. “The Times, They Are a-Changin’,” as Bob Dylan famously sang back in 1964. That truly resonates today in many facets of our lives. Dylan said it was “A…
It might be worth looking into arranging to take a group of members to clubs built around concepts and activities like race-track driving or archery or poker, rather than another excursion to a golf or tennis property. New club concepts and reports of popular new activities continue to pop up by the day, it seems, and they all bear taking note…