After canceling its annual fall festival in 2020 due to the COVID-19 pandemic, Old Town Club in Winston-Salem, N.C. hosted an outdoor event called Trick or Treat Trail. “We thought this would provide [the children] a safe place to do trick-or-treating,” says Jeana McLean, Special Events Director at Old Town Club. The event included many innovative…
Kids Cool Off In Water Gun Color War
Cherokee Town and Country Club in Atlanta, Ga. has hosted a Water Gun Color War for children ages 3 to 12 that has been well-received by youngsters and parents alike. “All of the kids like to do events outside so any excuse to do that is good,” says Maddy Heeter, Cherokee’s Director of Banquets.
Champions Run Introduces Timely Communications with TikTok
The Omaha, Neb. club shares a “very wide variety” of information via the social media platform, says Social Media & Marketing Intern Raychel Reed. “I like to promote new food specials, new drinks, and overall, just any fun things we do here,” Reed says. “I have learned that people like the short and fast-paced videos.”
Private Club Tweens, Early Teens Tackle Adventures
Farmington Country Club in Charlottesville, Va., tackled the challenge of offering activities geared toward youth members in the 10-to-15-year-old age contingent. The club launched Adventure Camp and offered it for one week each in June, July and August.
CC of Virginia Makes Good Use of Retired Pool Floats
The Richmond, Va. club repurposed retired pool floats into a “waiting zone” for their youngest members during group swim lessons—allowing instructors to focus more on skill improvement in the water, with less distractions in the form of behavior modification.
Bay Head (N.J.) Yacht Club Launches Rallying Cry for Members
In order to drum up excitement about returning to the club in a more normal fashion following COVID restrictions, the club created a catchy slogan for external club communications, followed by visual representation in the form of stickers.
Philadelphia CC Gives Members Five Ways to Celebrate the Fourth
With COVID disrupting normal Fourth of July plans at the club, management decided to host five distinct events in separate areas on its property on the same day in mid-July of 2020. The events were: Cocktails and Carts; Dinner and a Show; Picnic at the Pool; Drive-In and Dine; and Dessert After Dark. The evening culminated…
Everyone Wins During Champions Run Mascot Races
The Omaha, Neb. club was looking for ways to entertain members while they were at the pool last summer. When a video of a mascot race at a Washington Nationals game was shown, the Kraken Server Races were born.
An Eco-Friendly Club is ‘The Right Thing to Do’
As part of its pursuit of Audubon Cooperative Sanctuary Program certification, The Berkshire Country Club in Reading, Pa. built and installed bat boxes and bluebird boxes in native areas with the aid of the local Boys & Girls Clubs.
Pickleball Bridges the Tennis/Golf Gap and Brings Members Together
Army Navy Country Club wanted to create the best return on investment and drive usage to a previously underutilized Fairfax, Va. facility, while also introducing a third major sports activity. Converting tennis courts to pickleball, in turn, added value to club membership.
Houston Racquet Club COO Builds a Legacy of Support
Thomas Preuml began making gingerbread houses while working as a chef at the Heritage Club in Houston more than three decades ago. He now makes a festive house each year that is displayed at the Houston Racquet Club before going to the M.D. Anderson Children’s Cancer Hospital. To date, Houston Racquet Club’s Gingerbread House Project has…
Ping Pong Keeps Green Valley CC Members Engaged Throughout Offseason
The Lafayette Hill, Pa. club saw interest in table tennis rise during the long, cold winters, so the staff turned the grand ballroom into a makeshift arena for a tournament. What began with one table in the pro shop has quickly grown into a popular way for members to quench their competitive thirst when it’s…
Farmington CC Initiates Cork Recycling Program with an Eye on the Environment
Bartender Tom Shaw brought up the idea of launching a property-wide wine cork recycling program at the Charlottesville, Va. club, and with encouragement from Beverage Manager Andrew Woodland, he organized the initiative that got underway in November 2021. “It’s a small step, but it’s something we can do to eliminate unnecessary waste,” says Food & Beverage…
Mizner CC Steps Outside the Norm for Fitness
When Daniyel Gavrilov, the Director of Fitness at Mizner Country Club in Delray Beach, Fla., joined the staff about a year ago, he launched a program called Wellness Without Walls to offer pursuits that are outside the norm of daily activities. “The vision I had was to revolutionize fitness and wellness in a country club…
Bonita Bay Club Takes a Proactive Approach to Member Wellness
The Bonita Springs, Fla. club became the first private club to introduce a “biotech bar” to its membership through a partnership with Fountain Life, a company that prioritizes preventive and proactive healthcare. Through their collaboration, Fountain Life provides Bonita Bay members with easy access to life-saving diagnostics through a white-labeled app and website.