Country Club of Virginia member families can buy a babysitter pass for their family for the summer pool season. The pass covers the cost of all visits to the pool by the member child’s babysitter or caretaker. The pass is transferable to any babysitter the family hires, but the babysitter must be accompanying the member…
Alabama Club Offers Members Cashless Kudos Option
Greystone Golf & Country Club in Birmingham, Ala., a cashless facility, sought a way to offer cashless tipping in a format that could be pooled and equally shared amongst the staff scheduled that day. QR Codes leading to a branded landing page allow members to enter their tip amount and provide the club with instant…
Farmington CC Helps Members Improve Golf Swings, Physical Fitness
The Charlottesville, Va. club offered a five-week initiative called Fitness to Fairways. The goal was to help members improve their form and add more power to their golf swing. Members can now access an interactive coaching app that will help them develop their skills throughout the season.
Champions Run Offers Energy, Entertainment in ‘The Show’
The Omaha, Neb. club offers a line-up of promotional games, activities and giveaways, which happen in some form or fashion at the pool every day. “Everything we do, it serves a purpose,” says Creative Director Ben Lorenzen. “No matter how crazy it is, it’s to create energy and I think, long-term, it’s to get more…
Pop Goes the Pizza and Up Go Food Sales at Bay Head Yacht Club
A pop-up pizza kitchen expanded member dining options, provided another revenue stream and relieved stress on the main dining room during peak service periods, rather than expanding normal a la carte service to unsustainable levels.
Florida Club Strives to Create a Diverse and Inclusive Workforce
The Club at Ibis in West Palm Beach, Fla. is working with the Els For Autism Foundation and Best Buddies International, a pair of organizations that support the training and work placement of individuals with autism spectrum disorder and other intellectual and developmental disabilities.
A Farm-Fresh Clubhouse Makeover at Baltimore CC
The Baltimore, Md. club unveiled an $18 million clubhouse update of its Five Farms campus last September. “BCC’s leadership recognized the need to invest in the future of the club beyond its golf courses,” explains General Manager/COO M. Kent Johnson.
Club Gives Members As Much Fun As They Can Bear
The Mira Bear Brunch at The Country Club at Mirasol in Palm Beach Gardens, Fla. offered young members the opportunity to build their own teddy bears and choose their favorite foods from a special buffet built just the right height for them while adults had their own buffet table and fare.
Greystone G&CC Uses Flower Power to Enhance Annual Event
Greystone Golf & Country Club in Birmingham, Ala. treated members to a bouquet from the club’s flower bar at the annual Mother’s Day Brunch. The idea didn’t take much convincing to go from thought to implementation. “I saw a flower truck selling flowers by the stem at a farmer’s market,” says General Manager David Porter.…
CC of Virginia Supplements Pickleball Program With Pro Participation
The Pickleball Three & Me initiative at the Richmond, Va. club came about as an addition to larger group programs. “For our stronger players in particular, there was also significant value in actually playing with a professional as part of the session,” says Rob Oakes, USPTA, PTR, PPR, PPTR Director of Racquet Sports at the…
Innovative Experience Met With Glowing Response at Broken Sound Club
The idea for XGLOsive Tennis came from Director of Racquets and Recreation Arnaud Delanoe, who was inspired by similar events at other clubs. From there, staff worked with XGLOsive, a company that specializes in producing sports experiences, to bring the event to life.
Innovative Program Increases Girls’ Participation in Golf
Mackenzie Cohen and Stacy Miller-Arndt of Congressional Country Club in Bethesda, Md. teamed to create “a friendly environment and build life skills such as confidence, perseverance, meeting friends and speaking in front of friends” through the Girls Golf Club.
Holiday Art Exhibit Brightens Spirits at Detroit Athletic Club
The Detroit, Mich. club’s Family Activities Club hosted the event giving younger members a chance to show off their artistic talent. “Members have really enjoyed seeing the colorful works of art as they come and go from their workout or athletic classes,” says Lyz Mickley, the club’s Youth & Family Activities Coordinator. Paintings of Santa’s…
Giving Back Makes Admirals Cove Employees Feel Like Champions
Brett Morris, the club’s General Manager and COO, notes that employees in an organization often feel their job is “transactional,” but says Admirals Cove sought to offer more. “We realized that with five generations in the workforce, the commonality amongst them all was a sense of belonging and purpose,” says Morris. “… Giving back to…
Creating New Entry Points to the Game of Golf
Short golf courses with an unconventional number of holes are a recent innovation that offer a unique and efficient entry point into the game for beginners and a new experience for longtime players.