Ideas

Meridian Hills CC turned a disruptive golf renovation into “Bulldozers & Beverages”—guided, drink-in-hand tours with experts—fostering excitement, transparency, and strong member engagement throughout the construction process.

In an era where member engagement and authentic communication are more vital than ever, the Detroit Athletic Club has found a winning formula with its “Meet the Board” events—an initiative born from a desire to strengthen the bond between leadership and membership.

How a LEGO set strengthened community, branding, and philanthropy at Detroit Athletic Club.

A two-hour information session introduces young members of the Granite Club to the new privileges and responsibilities that await them as they move from the Juvenile to Junior member category and become more independent at the Toronto, Ontario, Canada club.

Charlotte (N.C.) Country Club decided to add an Indoor Snowball Fight to its formal holiday party in 2023. “Most of our activities at our large family events are geared toward younger kids (ages 3-10), so we really wanted something to entertain our older kids (ages 10-13) that attend,” says Jennifer Gibson, the club’s Director of…

The Club at Admirals Cove in Jupiter, Fla. introduced personalized video holiday greetings in an effort to deepen connections during the holiday season.

Children ages 5 to 12 got to enjoy myriad activities during the Slumberfest event at the Detroit (Mich.) Athletic Club. The theme was “Under the Big Top,” with the decorations and activities offering a circus-and-carnival-style environment.

To help the staff at Country Club of Virginia connect with members—some that are seen multiple times a week—the Richmond, Va. club started a “Who’s Who?” program in the golf department.

When leaders at Boonsboro Country Club in Lynchburg, Va. decided they wanted to host a unique event, they turned their eyes skyward and the Hot Air Balloon Extravaganza was born.

The Country Club of Buffalo (N.Y.) created a Culture Committee to identify ways to improve employee morale, such as a refreshed employee break room and treats like an ice cream truck in the summer and pop-up treat table during the holiday season.

Marketing teams at clubs are often looking for ways to provide unique and memorable experiences for their members. One of the places that has excelled in this department is Champions Run in Omaha, Neb. Last August, the club hosted The Floor is Lava, an event inspired by the Netflix game show with the same name.…

The “Power of a Positive Team” initiative—creating a positive and unified team culture—has led to significant enhancements to club operations and the overall environment at El Niguel Country Club in Laguna Niguel, Calif.

Country Club of Virginia member families can buy a babysitter pass for their family for the summer pool season. The pass covers the cost of all visits to the pool by the member child’s babysitter or caretaker. The pass is transferable to any babysitter the family hires, but the babysitter must be accompanying the member…

Greystone Golf & Country Club in Birmingham, Ala., a cashless facility, sought a way to offer cashless tipping in a format that could be pooled and equally shared amongst the staff scheduled that day. QR Codes leading to a branded landing page allow members to enter their tip amount and provide the club with instant…

The Charlottesville, Va. club offered a five-week initiative called Fitness to Fairways. The goal was to help members improve their form and add more power to their golf swing. Members can now access an interactive coaching app that will help them develop their skills throughout the season.