Along with the rapid expansion of fitness centers, properties are investing in sprawling, active spa facilities and amenities that address modern health and wellness concerns.
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.
New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.
A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.
Family-oriented club properties are building robust youth programs that go well beyond just keeping kids entertained.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.
New approaches to tennis that adjust both facilities and programming are ensuring that players stay in the game for life.
Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.
Club and resort properties are encouraging year-round use of facilities by offering winter-focused recreational options.
Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.
As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.
Wellness programming that steps outside the bounds of the standard yoga class is growing in popularity and reaching a new audience.
Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.
Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.