For clubs with diverse demographics, age-specific fitness programming can mean the difference between an empty fitness center and healthy, active members across the board.
Q&A with Caroline Lochner
A sit down with Assistant Director at PGA TOUR Spa Laterra…
Connecting the Mind And Body
Yoga, Pilates, and stretch classes are helping properties stay competitive by taking fitness to the next level.
Netting Members’ Interest
Tennis can be a wonderful value-added program for a club- but only if much of its appeal stems from creativity and fun.
Fitness Equipment Primer
SUMMING IT UP • Clubs and resorts need to provide members and guests with the optimum mix of equipment within the fairly limited space made available for fitness rooms on their properties. • To maximize your club’s workout area, consider space, equipment, upkeep—and make sure your fitness center is in as solid a shape as…
Scaling New Heights
Scaling New Heights The Goal: Turn the mundane task of closing the pool for the season at Town & Country Club into one last chance to earn poolrelated revenues. The Plan: Find ways to safely stock the pool with fish and then invite families to come catch their fill, with accompanying F&B events. The Payoff:…
Out-of-the-Tee-Box Thinking
Out-of-the-Tee-Box Thinking The Goal: Renovation of the 10th tee concession stand at the Rhode Island Country Club was needed; while the building was functional, it was an eyesore and not serving its full potential. The Plan: Being a traditional club, it was decided to renovate the new structure so it would resemble the original clubhouse,…
Going Swimmingly
Summing It Up •Good traffic control is critical to smooth pool operations—and it starts at the membership office, not the pool gate. •Recognize how members and guests will have different reasons for using the pool, which requires a varied pool schedule. •Foodservice in pool settings requires special care and attention to service details. When the…
Avoiding Feeding Frenzies
One key to successful pool operations is seamless integration of food and beverage service. Sloppy food handling and inconvenient ordering procedures can be huge turnoffs for those who seek peaceful poolside escapes. “It’s very important to have the pool work well with F&B services and facilities, to maximize usage and income potential,” says Jim Aspley,…
Secrets of Spa Succe$$
Summing It Up • The most successful spas have a tireless focus on behind-the-scenes operational issues such as pricing, staffing and the often-overlooked but highly profitable retail end of the business. • Tap into local beauty schools to recruit—and retain—especially spa-savvy employees. • With spa services now ranging from traditional to exotic, pricing can be…
The Shape of Things to Come
Editor’s Note: This is the fourth and final part of a series on fitness in the club and resort environment. Part One, “Feeling the Burn,” appeared in the June issue; Part Two, “Equipped for Results,” appeared in the August issue, and Part Three, “Make it Work,” appeared in the September issue. After a summer of…
Who’s In Charge Here?
Summing It Up • More clubs are taking over shop ownership to streamline management, leverage purchasing, improve control of pricing, and minimize risks. • Clubs also see value in assuming club ownership, to let head pros focus on servicing existing golfers and developing new ones. • Where head pros still own the shop, good business…
Making It Work
With nearly 63 percent of its overall memberships being fitness memberships, Kinsale Golf & Fitness Club in Powell, Ohio (north of Columbus), recognizes that a strong and seamless fitness operation is the wave of the future. “My philosophy is that the financial success of our club is, and always will be, directly related…
Club Fitness Group Takes Shape
Seven years ago, five club spa and fitness directors from private clubs in Florida’s Palm Beach County formed the Club Spa & Fitness Association (CSFA) to network and share ideas.“After the last annual meeting, we figured we’d make it a legitimate association,” says Shayne Kohn, Vice President and founding member of CSFA. CSFA has since…
Equipped For Results
Related Articles • More than Machines • That’s Exertainment As fitness options continue to come into higher demand at clubs and resorts across the country, properties are realizing that simply plunking a few treadmills and bikes into a small fitness room will no longer cut it. Having a properly equipped fitness room with state-of-the-art…