Youth camps, for both sports and a variety of other activities, are proving to be an especially attractive way to please younger members—and their “paying customer” parents.
Yoga programs in many forms are taking hold in all types of club and resort properties—and proving to be one of the most flexible ways to attract, and retain, a wide range of devoted participants.
Club and resort properties are developing a variety of new aquatic facilities to maximize their appeal to water-loving members. Water. Humans love it, and not just because it makes a refreshing drink on a warm day. We enjoy exercising in it, splashing in it for fun, gliding across it on boats and just listening to…
The Kid’s Triathlon at Myers Park CC starts with swimming pool laps, followed by a bike ride through the golf course and then a running segment that ends at an inflatable finish line set up on the 18th hole. At Myers Park Country Club in Charlotte, N.C., a Kid’s Triathlon has been held each year…
To keep kids and families engaged with its 4th of July celebration, River Oaks Country Club organized a race for which participants made their own boats, using just cardboard and duct tape. Like most modern clubs, the members of River Oaks Country Club in Houston, Texas are skewing younger and younger, with more families joining…
Though tennis will always be a standard club amenity, racquet sport variations are catching on as complementary offerings. At the 10th Annual Tennis Industry Association Tennis Forum in August 2017, Kurt Kamperman, the United State Tennis Association’s Chief Executive, Community Tennis and USTA National Campus, stated that “we live in a sedentary society,” in which…
When tailored to the interests of younger members, club camp programs can instill the physical and social skills they need to flourish.
Dressing up standard “Demo Days” with special features and benefits can add up to a win-win-win for all involved: equipment manufacturers, members and other attendees, and the clubs that host the events.
Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.
Along with the rapid expansion of fitness centers, properties are investing in sprawling, active spa facilities and amenities that address modern health and wellness concerns.
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.
New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.
A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.