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OnCore Golf released its critically-acclaimed 2022 ELIXR back in May, and now the Buffalo, N.Y.-based technology company is at it again. In August, it will unveil the highly-anticipated VERO X2, and early results and reviews indicate it’s a Tour-caliber ball to be reckoned with. The VERO X2 is the second iteration of OnCore’s VERO X1,…

“How He Played the Game,” by John Riley, tells the story of Ed “Porky” Oliver, a professional golfer who won eight PGA Tour events in the 1940s and 1950s. He served in the U.S. Army during World. War II, and is part of a generation of golfers who made it through the Great Depression, served…

Tröegs Independent Brewing released Razza Squeeze, a refreshing new beverage alternative that the Hershey, PA, brewery has dubbed a “Sparkling Fruit Refresher.” A first for Tröegs, Razza Squeeze is a gluten-reduced, all-natural flavored malt beverage made with organic fruit. Fresh, juicy organic raspberries are the focal point of Razza Squeeze, while the addition of real…

Blue Tees Golf is offering both a Magnetic Towel and a Divot Repair Tool. Each item has multiple functions. The towel has a magnetic strip that can clip to carts and clubs. The towel still has the traditional clip, as well as a built-in rubber groove cleaner and scrub brush. The towels are available in two…

Pickle Juice is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration and aid in recovery. Pickle Juice uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle, and a blend of vitamins and minerals for immediate muscle recovery. Whether you…

It’s patio season. Keep your members and guests safe from nagging bugs. Broken Top’s flagship Botanical artwork adorns this fresh, new summer scent. Perfect for keeping bugs at bay. With notes of citrus, lemon, & citronella, Lemon Citronella is available in four products: 9 oz Soy Candle, 8 oz Outdoor Spray, 2 oz Natural Repellent…

Some of your members enjoy a cold Bud Light or Miller Lite after a round of golf. Many others, however, prefer something with a little more “personality.” That’s where breweries like Firestone Walker come into play. Check out the “OG” 805 and a few Mind Haze IPAs in this video. There are so many more…

Give your members an alternative to the sugar-filled energy drinks currently available. G.O.A.T. Fuel® was co-founded and inspired by NFL Hall of Famer and three-time Super Bowl Champion. Fueled by his experience on and off the field, Rice saw there was a need for a healthier alternative to popular sports and energy drinks on the…

Why should you stock the HidrateSpark PRO 20oz Tumbler in your pro shop? Take a look at these features: – Customized branding available with resort/hotel/country club logo – Keeps drinks cold up to 14 hours, and hot up to 4 hours – Lid is designed for dual drinking, with and without the straw – Rechargeable…

The health and wellbeing of private clubs is a vital part of the golf industry in the United States. C+RB talks with the experts to better understand the current state-of-affairs and provide some best practices that private clubs can use to navigate their own membership growth. Capstone Hospitality was founded in 2009 by former professional…

San Diego-based SouthNorte, the maker of Mexican style craft beers, has branched out to offer three premium RTD cocktails that also bring the flavors of Mexico to Southern California. Premium tequila and fresh lime star in all three offerings. In the Mexican Mule, they pair with ginger beer, and in the Paloma with grapefruit. The…

It was October 2019. Kerry, Brad, and two other lifelong golf buddies met up in North Carolina for a three-day weekend of Pinehurst-area golf. The Dormie Club’s 7th hole is a bear of a par 3, 241 yards that day, and that was where the idea of Red Rooster was born – all because Brad…

After a personal skin cancer scare, professional golfer, Justin Thomas, launches high-performance, affordable suncare line, WearSPF, during Skin Cancer and Melanoma Awareness Month. Not your traditional brand collaboration, the development of WearSPF is deeply personal to Justin. “My scare with melanoma was a real wake-up call for me and why I decided to partner with…

The Long Golden Afternoon tells the story of the transformative generation of golf that followed the rise of Young Tom Morris – an era of sweeping change that saw Scotland’s national pastime become one of the rare games played around the world. It begins with the first epochal performance after Tommy – John Ball’s victory…

Dewar’s has released its second 2022 commemorative US Open bottle, aptly entitled “The Champions Edition.” Crafted by Dewar’s award-winning Master Blender Stephanie Macleod, this year’s US Open bottle is a 19-year-old Scotch Whisky double-aged with an extra-matured finish exclusively in new American Oak casks and ex-Rye Whiskey casks. The balanced and vibrant whisky is as…