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Real Tequila. Real Ranch Waters. Award-winning Cutwater tequila with soda water and juice is the base for our refreshing trio of Ranch Waters. Inspired by warm afternoons spent under southwestern skies, this mixed pack includes the classic lime along with refreshing watermelon and prickly pear. Ready-to-Drink (RTD) canned cocktails are all the rage. Stock them…

Old Trapper’s new 18-ounce bag of beef jerky is now available nationwide. The largest package on the market to date, Old Trapper’s family size is a result of consumer demand for larger, sharing sized bags. All four of Old Trapper’s signature flavors including Old Fashioned, Peppered, Teriyaki and Hot & Spicy are now more accessible…

ActivatedYou Morning Complete is a powerful daily wellness drink featuring a custom-selected blend of nutrients designed to support regular digestive function, daily energy levels, and overall wellness. Drink flavor choices include apple cinnamon and citrus medley. This drink is perfect for anyone who wants to start each day on a healthy note, and enjoy optimized…

Precision Pro Golf – a technology company that creates innovative products to help golfers of all skill levels enjoy the game more – offers the R1 Smart Rangefinder, the company’s most-advanced model to date. The R1 features game-changing MYSLOPE™ technology, the first-ever personalized slope calculation that creates an adjusted distance specific to a player and…

The Enhanced ELIXR features the same three-piece construction and proprietary perimeter weighting as the original. But we’ve added a polybutadiene core that delivers an outstanding coefficient of restitution (CoR) for higher ball speed for even more carry and roll. A firmer cover with a 350-dimple pattern (up from 318) and mid-compression delivers a pure feel…

Summer’s almost here and your members want to get outside and play their favorite sports. However, summer means a rise in not only temperature, but also dehydration. With Nirvana Water, there is no need to stress about the summer heat. They’ve partnered with one of the greatest golfers and businessmen in the world, Greg Norman,…

Clubs looking for high-quality golf towels have an affordable option — Groovy Guy Gifts. Groovy Guy Gifts can customize these towels with the club logo, as well. These are perfect to sell in the pro shop or give away in tournament swag bags. Learn more at www.groovyguygifts.com.

The Tour Alpha performance golf shoes feature the proprietary Optimized Performance Stabilizer system (OPS) that works to lock you in, allowing you to swing away with full force. This is the most advanced stability system FootJoy has ever created. Stock these in your pro shop to keep your golfers locked in. Learn more at www.footjoy.com.

PlaneAire®, a brand guided by science and nature, with plant-based hygiene products suitable for adults and children, allows you to sanitize harmful bacteria and germs on-the-go with a blend for every bag. Their purposeful blends of vibrant essential oils, from carrot seed to cardamom, benefit you and your skin in more ways than one. Keep…

Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For…

Shot Scope has redefined the rangefinder category in golf by introducing the PRO LX+, the game’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking. A first-of-its-kind rangefinder, the PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance…

Golfers are going to wear logo’d gear from courses they’ve played and enjoyed. It’s like a badge of honor. Boost pro shop sales while helping your members and guests be your greatest advertisers. Check out the new Spring/Summer collection from AHEAD at www.aheadweb.com.

Tanto’s first generation divot tool, the Classic T ($44.99), features blades made from high quality stainless steel, while the forks receive a black titanium powder coating which gives added strength and durability. The tool offers high tension springs to prevent jamming and a Teflon washer for a smoother open/close mechanism. Stock these in the Pro…

SQAIRZ with its unique square toe design has the widest base under the ball of the foot and most ground coverage to effectuate a more efficient energy exchange, and proven to increase in swing speed and distance. The square toe design allows the toes to sit naturally in the shoes for extraordinary comfort and better…

Now in its fourth generation, the Srixon Q-STAR TOUR has launched and is ready for the Pro Shop and early-spring golfers. Key Technologies: – FastLayer Core: The FastLayer Core offers distance and soft feel without compromise due to a gradual transition from soft inner core to firm outer edge. – SpinSkin with SeRM: A urethane…