“By [definition], a brand may be something desired and wonderful, or a label of ill-repute and shame. Either way, your brand is something you want to have firmly in your grasp.”
(Half) Face-to-Face Club Visits Show the (Strange But) True Story
The Hollywood GC staff’s determination to still provide the best possible experience for its membership matched any I’ve seen—even if their voices were muffled and they could only express that to me from the eyes on up.
The Idea Machine: More Valid Than Ever
While there was some initial hesitation about how appropriate or relevant our annual Ideas Issue might be this year, we found that many managers are eager to offer special concepts and features as they return to full operations, as members look to return to their clubs as trusted, safe-haven environments.
Unmasking the Ignorance
Many government officials, as well as some among the general citizenry, have shown complete misunderstanding of not only how and why golf is played and who plays it, but also of what the difference is between a golf course and a full-service club.
Association Provides Club Chefs with Opportunities, Training and More
Members of the Club + Resort Chef Association will now have the same opportunity, on a year-round basis, to access the kind of benefits their colleagues on club management staffs have always gained from their own profession-specific organizations.
Prospective Members Digging Deeper into Clubs’ Operations
You’d be surprised how many prospective club members come to the C+RB website to read our articles and learn how the clubs, and communities, they’re considering are managed and operated. And it appears more are being advised to do so.
Club Industry Shifts from Ideas to Innovations
More clubs are finding ways to break away on a daily basis from the “same-old, same-old” in every aspect of their operation—and in a business long bound by tradition, that’s a great idea and welcomed innovation all its own.
Clubs Find That Sometimes Less is More
Like many who have reached a certain age and stage in their personal lives and wonder why they need to keep taking care of so many possessions and so much space, many clubs are seeing “rightsizing” as the way to go for their business, too.
Natural Disasters Can Shine a Light on Heroes in Our Midst
A lot has changed in the world, but one thing that hasn’t changed is how natural disasters always yield feel-good stories of people rising to the occasion to demonstrate what true dedication to service is all about.
Clubs Can Address Historical Gender, Equality Bias
There’s no denying that a heightened focus on gender and equality has become pervasive and unavoidable for all businesses these days. So clubs probably have a lot more to gain than lose by being proactive in showing how they are changing with the times, no matter what it might say about their past.
Demise of Private Club Industry Is Greatly Exaggerated
“The Death of The Country Club” made no mention, of course, of how many properties, including some that are 100-plus years old, continue to find fresh ways to reassert their relevance and reenergize both their memberships and their staffs.
Is Your Club a Top Innovator?
Our “Top Innovators” recognition will give proper exposure to all of the ways club staffs and departments are now putting great ideas into motion on an everyday basis, through “Best Of” lists that will be updated regularly.
Clubs Are Getting Resourceful in Hiring Practices
Many managers at club and resort properties have heard the wakeup call for the need to promote the special benefits of working in club and resort environments loud and clear, and are taking their own proactive steps to attract new workers from non-traditional sources.
Clubs, Resorts Facing Increased Scrutiny Over Taxes
After a prolonged period when it appeared that clubs might be flying under the radar of taxing authorities, that may not be the case any more.
History Lessons
The follow-up to a tragic fatal accident revealed lessons about not only what a club should have done to prevent it , but also to avoid citations, fine and additional damaging publicity after it occurred. Earlier this year, a member of the course maintenance staff at an Ohio club suffered fatal injuries when the mower…