A study called, “Beyond Millennials: New Generations and the Influence of Family,” helps give some insight into golfers’ preferences and interests. The goal of the study is to help “facility operators … identify approaches to adapt and develop their offerings to meet the needs of the next generation of members and customers.”
Associate Editor Phil Keren thinks more clubs should embrace the idea of offering events and lessons geared toward this young adult cohort who are golf novices.
There are many creative and fun opportunities available to golfing newbies who want to give the game a dry run in a shorter period of time.
The pandemic, as well as the changing demographics of members, have prompted club leaders to re-examine, reassess and revise the programs and activities they offer.
Phil Keren, the new Associate Editor at Club + Resort Business, became a journalist because he enjoys learning about new subjects and believes everyone has a unique story to share.