Leading turkey provider appoints Marriner Marketing to support growth efforts.

Butterball has selected Marriner Marketing Communications as its full-service foodservice agency. With a strong national distribution presence, Butterball anticipates a partnership with Marriner will foster marketing communications strategies to heighten awareness of the Butterball advantage with chefs and operators.

To increase visibility, elevate the brand and grow product offerings, Butterball and Marriner will create deeper connections with existing customers and explore new market opportunities. Tapping into various foodservice segments and further penetrating national accounts will involve a multitude of integrated communications approaches to strengthen its market share and help grow sales.