The formation comes as a result of Buffalo’s acquisition of Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf. Buffalo.Agency is a marketing solution specializing in connecting brands to businesses and consumers.
Buffalo Brand Invigoration Group (Buffalo BIG) has formed Buffalo.Agency following its acquisition of the branding, advertising, design and social agency Sparky’s Garage and merger with the data, digital and direct marketing assets of Billy Casper Golf.
Buffalo.Agency, a full-service, integrated marketing solution, specializes in connecting brands to businesses and consumers in the global golf, sport and lifestyle markets. Fueled by data about golfers and their activities beyond the golf course, its services span public relations, content marketing, social strategy, community management, branding, website development, media planning and buying, SEM / SEO, direct marketing, experiential programs and custom research.
“By marrying the talent and resources of three highly successful businesses, we’re able to offer end-to-end programs that apply hard metrics to storytelling,” said Rich Katz, Founder of Buffalo BIG and Co-Managing Director of Buffalo.Agency. “This ability to measure campaign and brand attribution from awareness to conversion means we provide clients with a better view of marketing ROI.”
With more than 50 employees and headquartered outside Washington, D.C. with offices in New York, Denver, Raleigh, Richmond and Minneapolis, the agency enjoys a growing roster of leading and emerging brands.
The formation of Buffalo.Agency follows a two-year, multi-million dollar investment by Billy Casper Golf into building the digital and direct marketing platform. It leverages the millions of first-hand golfer interactions the company observes annually at its more than 150 golf courses nationwide.
“As a retailer, Billy Casper Golf conducts hundreds of millions of transactions a year with golfers,” said Kyle Ragsdale, CMO of Billy Casper Golf and Co-Managing Director of Buffalo.Agency. “Combined with Sparky’s and Buffalo BIG, we will leverage these first-party insights on behalf of a much larger universe of brands; the result is unparalleled targeting, lead generation and activation capabilities for brands looking to connect with the golfer demographic.”
Founded 15 years ago and led by Bill Replogle and John Pfeifer, Sparky’s clients have included Harley-Davidson, Virginia Lottery, Softspikes, Glaxo, Icelandair, Whole Foods, AAMCO, National Geographic, American Cancer Society and Hand & Stone Spas. Prior to launching Sparky’s, Replogle and Pfeifer developed Admine, the first Internet marketplace for ad campaigns, and built and sold ad agency Rainmaker.
“Billy Casper Golf has been a client of ours the past two years, which puts us in a unique position to appreciate the opportunity this partnership represents,” said Replogle, Co-Founder of Sparky’s Garage and Chief Creative Officer of Buffalo.Agency. “It’s a Cinderella story in the making.”
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