Restaurants are embracing coffee culture by offering artisan coffees on their menus throughout the day.
Restaurants are partnering with specialty coffee companies to perk up caffeinated beverage options, USA Today reported.
The importance of coffee is highlighted in a 2015 National Coffee Association USA study, which found that 70% of consumers say coffee wakes them up and gets them going in the morning, USA Today reported.
“Coffee is personal. Consumers expect to be able to customize their coffee, which means that hotels need to offer more choices,” explained Kyra Auffermann, manager of communication and content development at the association.
Many consumers want their coffee to be made in a sustainable and environmentally friendly manner. About 17% of all coffee drinkers expressed concern about environmental and sustainability issues. That concern tripled among consumers below the age of 39, USA Today reported.
Restaurants are keeping up with expectations by offering coffee brewed by local companies. Further, many properties are adding a nighttime twist to their coffee offerings. Gansevoort Park Avenue in New York has partnered with Panther Coffee, a small-batch roasting company based in Miami, to serve cocktails such as the “Affagotto,” made with Bailey’s, vanilla ice cream and a double espresso. Measure Lounge at the Langham Place Fifth Avenue in New York serves Stumptown Cold Brew on tap, in regular or a nitro version. It can be served on its own or as a cocktail, USA Today reported.
“While many of our guests were ordering coffee from us, they were going out to get specialty coffee items, such as iced coffee,” Sarah Karakaian, head bartender at the lounge, told USA Today. “We thought if we offered a specialty cold coffee, this would be a compelling reason for them to spend more time at Measure Lounge.”
Tell Us What You Think!
You must be logged in to post a comment.