The privately owned Boca Raton, Fla. property, formerly known as Boca Lago Country Club, has transitioned to a non-equity platform and eliminated the requirement of a home purchase for membership. The club reports that its new “year-‘round ‘vacay’ vibe” has led to an upswing in golf memberships and increased interest from a younger demographic.
Capping “an $11 million transformation to advance a vibrant, active next-generation private club experience for today’s social and economic lifecycles,” the privately owned Boca Lago Country Club in Boca Raton, Fla. announced that it “has been renamed, reinvented, rebranded and strategically priced for the mid-market.”
Now known as Boca Lago Golf & Country Club (BLG&CC), membership will no longer require a home purchase, as part of offering individual, family and corporate members the opportunity “to enjoy ‘the new way to club’ with all the prestige and enjoyment of golf and country club living [and] without the deep-pocket initiation fees, excessive monthly dues and capital assessments traditionally associated with resort and gated community equity clubs.”
“Before COVID, the golf and club industries were experiencing declines, with some forced to close for redevelopment because equity-club initiation fees were so prohibitive, and there was little or no control over pricey member assessments for facility renovations,” said John Stampfl, BLG&CC’s Managing Director of Membership & Golf Operations.
“Our new ownership was driven to reverse that trend to better serve the needs, desires and economic realities of today’s individuals, couples, families and businesses who thought club membership may be something totally ‘out of their reach,’” Stampfl continued. “Fully transitioning to a non-equity model last year, and the COVID situation this year, only validated the strength of that vision and mission.”
The safety offered by a private-club setting has also helped to generate new membership interest, Stampfl noted. “COVID’s personal and business disruption has made us all keenly aware of what and who is most important to us, how we want to engage and socialize—albeit safely and confidently—as well as how we want to spend our days, nights and vacations,” he said. “The new ‘year-‘round vacay vibe’ at BLG&CC has led to an upswing in golf memberships and a younger demographic that wants to get out to enjoy expansive outdoor spaces and venues.
“While to some BLG&CC is their primary golf membership, many [are joining] who have memberships at other clubs, so they can enjoy the varied experiences and challenges of playing secondary or tertiary private courses,” he added.
The club’s 58,000-sq. ft. clubhouse recently underwent a $3 million contemporary redesign (https://clubandresortbusiness.com/boca-lago-cc-nears-completion-of-major-enhancement-project/) and $2 million in additional amenity upgrades are now in progress.