The management company will operate The Town of Wallkill Golf Club in Middletown, N.Y., as well as three golf courses owned by Middlesex County, N.J.: Tamarack Golf Course in East Brunswick, The Meadows at Middlesex Golf Course in Plainsboro Township, and Raritan Landing Golf Course in Piscataway Township.
Billy Casper Golf (BCG) has been selected to operate The Town of Wallkill Golf Club in Middletown, N.Y.
For the daily-fee course, BCG will turnkey clubhouse operations, golf course maintenance, marketing and sales, staffing and training, merchandising, golf instruction and financial management.
Built in 1991, Wallkill’s popular 18-hole, par 72, 6,740-yard golf course was designed by Steve Esposito. It has hosted several Metropolitan Golf Association qualifying tournaments in addition to its own annual club championship. The layout is full of twists and turns, utilizing rolling terrain, water expanses and trees to create fun and challenging golf experiences for all handicappers. A lagoon and lush wooded ridges with hemlock, oak and shagbark hickory make golfers feel stress-free in isolation on most holes.
A driving range, full service clubhouse and restaurant for pre- and post-round meals round out the amenities.
BCG has also been selected by the Middlesex County Improvement Authority (MCIA) to manage clubhouse operations at Middlesex County’s three golf courses: Tamarack Golf Course in East Brunswick, The Meadows at Middlesex Golf Course in Plainsboro Township, and Raritan Landing Golf Course in Piscataway Township.
The hiring of BCG follows Middlesex County’s continued investments in infrastructure improvements at all its parks, golf courses and recreational facilities. “The grounds and infrastructure improvements were a first and a very big step in elevating our courses and enriching golfer experiences,” said Freeholder Director Ronald G. Rios. “Our commitment is now being furthered by the MCIA and its decision to hire one of the nation’s most respected management firms. I am confident the use of our courses will increase as we come together for this effort.”
A dedicated consulting team from BCG will advise course managers, conduct staff training, implement a comprehensive marketing strategy that includes a new website and social media channels, and advance the tee-time registration system. BCG has already begun its work, some of which will be on display at special events held at each course later this month.
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