The owner-operator of 160-plus golf courses, country clubs and resorts said the new name “lies in blue-sky thinking that inspires creative and practical ideas which know no limits” and will serve as an “anchor of inclusion” that promotes a sense of belonging for all involved in operating or frequenting its managed properties.
Billy Casper Golf has changed its name to Indigo Golf Partners, which the Reston, Va.-based management firm says represents “a new, modern brand aligned with golf’s evolving landscape and the company’s leadership in golf course ownership and operations.”
The owner-operator of over 160 golf courses, country clubs and resorts in 29 states said the significance of the new name “lies in blue-sky thinking that inspires creative and practical ideas which know no limits. It is personified by a contemporary logo design with graduated blue hues.”
The principles carried out by the company’s nearly 7,000 employees serving guests and members at its properties follow a “golf for everyone” theme, the company said. This “anchor of inclusion,” and the sense of belonging it promotes for all involved in owning, operating and frequenting Indigo Golf Partners-managed properties, will fit with the company’s mission since its founding in 1989 to “create safe, fun and enjoyable experiences and generate healthy business returns for owners of daily-fee and private golf clubs.”
“We believe golf is for everyone, and our goal is to lead the industry with innovations for current and future generations,” said Peter Hill, Chairman and CEO of Indigo Golf Partners. “With a rapid pace of cultural, health and economic change all around us, now is the time for our entrepreneurial company to further evolve.
The company reported that it added 21 properties to its portfolio, and renewed 15 partnerships in the past 12 months, in addition to acquiring and leasing several courses.
“In today’s world of dynamic shifts in our personal and professional lives, golf is becoming increasingly regionalized and localized,” said Alex Elmore, President of Indigo Golf Partners. “Filling tee sheets at optimum rates doesn’t happen by accident, and course owners who professionalize their operations and marketing are positioned to capture greater market share.”
The company is also known for its ACE the Guest / Member Experience and Superintendent Business Institute best-practices learning modules; its annual “World’s Largest Golf Outing,” which has raised more than $3,500,000 for military charities; the “GoFutures” laboratory for prototyping forward-thinking course management concepts; “4 MORE” people-, data- and technology-driven stimuli to grow repeat foursome rounds; and “Indigo Green” environmental sustainability in compliance with Audubon International certification requirements.
More information can be found at www.indigogolf.com
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