BCG is now expanding the “Get Golf Ready” program and launching “Golf Fore Women,” an adaptation of Get Golf Ready, but exclusively for women.
Billy Casper Golf recently announced three player development initiatives that it will mandate at it’s 125-plus golf facilities, making it a “leader in grow-the-game initiatives.” The Vienna, Va.-based company also added two courses recently.
“Billy Casper Golf is 100-percent committed to ‘Get Golf Ready,’” said Peter Hill, Chairman and CEO of BCG to Golf, Inc. “Breaking the barriers of entry is an obstacle the golf industry faces, and meeting it head on ensures a healthy future for the sport.”
BCG, a Founding Contributor of “Get Golf Ready” when it launched in 2009, is now expanding the program and launching “Golf Fore Women,” an adaptation of Get Golf Ready, but exclusively for women. It is also promoting a “Kids Play Free” program at its courses nationwide.
“If you look at the [golfer] trends, it is kind of alarming,” said Bill Rehanek, Senior Vice President of BCG. “Somebody has to do something. This is our way of leveraging what we do well.”
Rehanek said BCG is putting all of its initiative behind these programs and will track players, so it can measure success. He said BCG has more facilities enrolled in Get Golf Ready than any other company.
BCG also recently added two courses — Chestnut Ridge Country Club in Lutherville, Md., north of Baltimore, and Alvamar Golf and Recreation Facility, home to the University of Kansas men’s and women’s golf teams, in Lawrence, Kan.
BCG now has 36 courses in the Midwest.
Tell Us What You Think!
You must be logged in to post a comment.