The golf management firm acquired the golf networking organization in an effort to grow participation in golf, particularly among women. Women on Course will maintain its name and Donna Hoffman, who founded Women on Course in 2005, will remain as President and be based at BCG corporate headquarters outside Washington, D.C.
Billy Casper Golf (BCG) has acquired Women on Course, the golf-networking organization, further solidifying the company’s commitment to grow participation in the golf lifestyle.
Women on Course will maintain its name and Donna Hoffman, who founded Women on Course in 2005, will remain as President and be based at BCG corporate headquarters outside Washington, D.C.
BCG will dedicate resources to expand Women on Course’s membership base and expose millions of women to golf, benefiting the short- and long-term vitality of the game. Since 2010, Women on Course has increased its participation by more than 40 percent.
In addition to enhancing the value proposition for members, BCG will augment event programming, allocate additional support staff and utilize its customer relationship management program. Offered nationwide, Women on Course will also be tailored for BCG regional outing and tournament sales teams, and offered to the millions of guests and members at company-managed properties.
“While women represent nearly 50% of the population and reportedly 85% of consumer purchases, the demographic comprises only 19% of golfers,” said Peter Hill, Chairman and CEO of BCG. “Women on Course removes the intimidating barriers that cause females to overlook the game, and Billy Casper Golf’s programming will drive new and existing players.”
“Partnering with Billy Casper Golf is exciting,” said Hoffman. “The company is perfectly suited to exponentially grow Women on Course, so even more women will experience the business, social and fitness benefits connected to golf.”
Women on Course differs from other golf organizations in highlighting fashion, fitness, travel and luxury components surrounding the world of golf; it is not unilaterally focused on getting the ball in the hole. Members enjoy free gifts; special access to private clubs; discounts on greens fees, apparel, equipment, wine and other products; golf and educational resources; contests; and forums.
Well known for its interactive, welcoming environment, Women on Course hosts golf, lunch, happy hour and wine-spa activities in Atlanta, Boston, Chicago, Dallas, Denver, and other markets.