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Billion-Dollar Resort Planned for Dallas Area

By Rob Thomas | March 5, 2021

The Sapphire Bay Resort & Conference Center in Rowlett, Texas on Lake Ray Hubbard will include more than 100,000 sq. ft. of event space, including a “special event island” on the Sapphire Bay Lagoon. The Sapphire Bay Surf Village on the lagoon will have white-sand beaches, resort-style pools, a lazy river, swim-up bars, and a 600-foot-long surf lagoon.

Developers of the $1 billion Sapphire Bay mixed-use project on Lake Ray Hubbard have unveiled plans for a posh resort in Rowlett, Texas, The Dallas Morning News reported. The Sapphire Bay Resort & Conference Center will include more than 500 hotel rooms and conference facilities in a lakeside complex.

The resort will be operated by Hyatt and is a project of Sapphire Bay Land Development LLC and the city of Rowlett, The Morning News reported.

“We are very excited to see Destination Hotels by Hyatt join the Sapphire Bay team,” Rowlett Mayor Tammy Dana-Bashian said in a statement. “The resort and conference center are integral components of this development. “With the Hyatt brand offering their distinctly well-known and upscale experience, we look forward to the Sapphire Bay Resort becoming a sought-after and unique national destination for business conferences and vacationers alike.”

With an opening set for 2023, the Sapphire Bay Resort will include more than 100,000 sq. ft. of event space including a “special event island” on the Sapphire Bay Lagoon, The Morning News reported. The 7-acre man-made lagoon is a signature feature of the 116-acre development, which has been in the works for more than five years.

After a change of developers and reworking of plans, the first phase of the project is scheduled to open starting next year, The Morning News reported. Officials hope the Sapphire Bay development and lagoon will attract more than 6 million visitors each year.

The Sapphire Bay Surf Village on the lagoon will have white sand beaches, resort-style pools, a lazy river, swim-up bars, and a 600-foot-long surf lagoon, The Morning News reported. A water feature called The Fountains at Sapphire Bay also is planned. The new Hyatt resort will overlook the lagoon area.

“As the anchor for the rest of the Sapphire Bay project, the Sapphire Bay Resort will set the stage for this regional and national destination,” development partner Kent Donahue of Sapphire Bay Land Development said in a statement. “The Hyatt brand connects us to a world-class team of hospitality experts who will deliver an extraordinary experience in this unique and memorable setting.”

Dallas architect 5G Studio Collaborative—the same firm that did downtown Dallas’ Omni convention center hotel—is designing the project, The Morning News reported. Lifescapes International will design the landscaping and tropical garden environments. DuWest Realty is handling project leasing.

Rowlett is the latest in a series of Dallas-area suburbs investing in new conference and tourism facilities to increase business, The Morning News reported.

“We’re thrilled to introduce the Destination Hotels brand to Texas and deliver a resort experience that embodies the unique nature of Sapphire Bay,” Kimo Bertram, Vice President of Real Estate and Development for Hyatt, said in a statement. “With a vast range of activities and amenities, we hope to welcome guests of all ages to discover a life-enriching and unforgettable visit.”

The Sapphire Bay project is being developed on land that Rowlett bought from the city of Dallas in 2015, The Morning News reported. Since then, Rowlett has been working with developers to turn the former park property into a major mixed-use project.

Along with the lagoon and resort, Sapphire Bay is planned to include high-rise apartments, luxury homes, offices and retail space, The Morning News reported. Construction is set to start later this year on the lakeside resort.

About The Author

Rob Thomas
Rob Thomas

Senior Editor, Rob Thomas is based in Cleveland, Ohio. He's a member of the Golf Writers Association of America and a long-time golf course rater. Married with three children, Rob enjoys golf when not participating in activities with his family. Follow him on Twitter (@AmGolferBlog) and listen to him on the Club + Resort Talks podcast.

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