Join Ben Lorenzen and Raychel Reed as they discuss their creative and innovative strategies during Part 3 of Club + Resort Business’ annual Membership-Marketing series.
Champions Run is not your average country club. This exclusive Omaha, Neb.-based facility has managed to create a vibrant and engaging community that keeps members coming back for more. By focusing on unique experiences, personalized engagement, and innovative marketing strategies, Champions Run has set a new standard for private club membership.
One of the key factors behind Champions Run’s success is its emphasis on entertainment. Rather than solely focusing on traditional club amenities like golf and dining, the club has embraced a more event-driven approach. From themed parties and live music to quirky promotions like “hot dogs from heaven,” Champions Run ensures there’s always something exciting happening. This focus on entertainment has not only attracted new members but also fostered a strong sense of community among existing ones.
Another crucial aspect of Champions Run’s strategy is personalized engagement. The club utilizes technology like text messaging and social media to build personal connections with members. By offering a more direct and responsive communication channel, Champions Run has been able to address members’ needs promptly and effectively. This personalized approach has helped to create a more welcoming and inclusive environment.
In addition to its innovative approach to membership, Champions Run has also excelled in marketing. The club leverages social media platforms to showcase its unique experiences and engage with potential members. By consistently posting engaging content and using targeted advertising, Champions Run has been able to reach a wider audience and generate interest in its membership offerings.
Champions Run’s success demonstrates that private clubs can thrive by going beyond the traditional model. By focusing on unique experiences, personalized engagement, and innovative marketing, clubs can create a more vibrant and engaging community that will attract and retain members for years to come.
Join Ben Lorenzen and Raychel Reed as they discuss their strategies during Part 3 of Club + Resort Business’ annual Membership-Marketing series. You can watch On Demand HERE. You can also watch Melissa Hansen’s session, The Membership Playbook: Cutting-Edge Strategies for Today’s Clubs, HERE and Kasey Dormanen’s session on The Importance of Branding Your Club HERE. Register for the remaining session HERE.
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