Neuroscience trains players’ minds to get in ‘the zone’.
Brain Center International (BCI) has selected Buffalo Communications (Buffalo) to turnkey a publicity and media relations program for its soon-to-launch, golf-specific software that uses the latest advances in neuroscience to expand mental game skills and improve golfer performance.
BCI was founded in 2007 by a group of neuropsychologists and physicians. Its team develops science-based brain training solutions. These include fun, affordable and easy-to-use PC- and Mac-based programs. Each is seeks to build new neurons, increase brain cell connections and enhance brain activity. Improvement is said to occur within weeks and remain for years.
The BCI approach to mental coaching is unique and differs from the one offered by books or DVDs. A proprietary Dynamic Intelligence System independently assesses every user’s mental game skills and then builds a customized training program that matches strengths and weaknesses.
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