The exhibit, which will debut when the club hosts the Arnold Palmer Invitational March 4-10, highlights Palmer’s life and allows fans to virtually compare their golf swings to Arnie’s unique style. After remaining at Bay Hill in Orlando, Fla. through the tournament and following weeks, the Experience will move to Palmer’s hometown of Latrobe, Pa. for a celebration of what would have been his 90th birthday, and may then move to other locations with Palmer connections.
The “Arnold Palmer Experience,” an exhibit that will debut at the legendary golfer’s namesake PGA TOUR event, the Arnold Palmer Invitational, March 4-10 at Bay Hill Club & Lodge in Orlando, Fla., will give fans an opportunity to learn more about Palmer’s storied life both on and off the golf course.
Fans will enter a 360-degree domed theatre where a brief film will highlight Palmer’s path from humble roots in Latrobe, Pa. as the son of a groundskeeper, to becoming one of the most beloved figures in the game of golf and an American icon. The film will feature many of the wide-ranging aspects of Palmer’s life, including his champion golf career, his love of aviation, his innovative business success and his charitable giving. The film will also speak to the Palmer family’s plans to carry forward Arnie’s legacy and inspire generations to come, and how fans can still be part of “Arnie’s Army.”
As fans move through the Experience, a second space will allow them to virtually “tee it up” to compare their golf swings to Arnie’s unique style, as well as test their skills on signature holes that became iconic in Palmer’s storied career or from courses he designed. Visitors will also be able to upload their swings in a side-by-side comparison with Arnie’s and then share the video clips via social media.
Intermixed within the theatre and the interactive area will be iconic artifacts from Palmer’s collection of more than 20,000 pieces of memorabilia from his playing career and life.
Located adjacent to the 10th hole at Bay Hill, the Arnold Palmer Experience will be open to all tournament ticket holders during tournament days. The tournament week, however, is only the beginning for the exhibit. Plans call for the 360-degree theater to remain open for Bay Hill members and Lodge guests for a few weeks following the tournament, after whichit will travel to Latrobe this summer, leading into Palmer’s 90th birthday in September. It may also travel to other locations with connections to Palmer’s life and career.
Sport-activation providers Provision Events (PVE) was selected to bring the Arnold Palmer Experience to life. PVE activations have appeared at the world’s most high-profile events including the Olympics, The Ryder Cup, European and PGA TOUR events, The Wimbledon Championships and The Open Championship.