At the PGA Fashion & Demo Experience in Las Vegas this past August, educational sessions led by golf course owners and top executives in the industry spoke enthusiastically about alternative golf facilities, as a new way to immediately grow clubs’ bottom lines.

We have to keep changing with the times, to make sure clubs are taking into account what families in their local communities desire in terms of a full range of amenities and recreation activities. 

Here are some best practices to help engage audiences on both a digital landscape and a more traditional targeting format.

The shift to the “family” has forced clubs to invest and become ultra-creative in providing facilities and amenities that appeal to everyone, young as well as older. “The Times, They Are a-Changin’,” as Bob Dylan famously sang back in 1964. That truly resonates today in many facets of our lives. Dylan said it was “A…