Robert A. Sereci, CCM, General Manager/Chief Operating Officer, Medinah (Ill.) Country Club, says branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision,…
What Types of Communication Channels are Effective for Communicating, or Elevating, Your Brand Internally and Externally?
Robert A. Sereci, CCM, General Manager/Chief Operating Officer, Medinah (Ill.) Country Club, says branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision,…
How Can a Private Club Manager’s Personal Branding Strategy Be Relevant to His or Her Club’s Brand Strategy?
Robert A. Sereci, CCM, General Manager/Chief Operating Officer, Medinah (Ill.) Country Club, says branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision,…
How Can Private Clubs Rally their Board and Employees Around the Brand?
Just as a rancher brands cows to show ownership, private club managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision, to state who you are and why you do what you do.
What have you done to enhance your brand?
Robert A. Sereci, CCM, General Manager/Chief Operating Officer, Medinah (Ill.) Country Club, says branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision,…
Why is having a club brand strategy a necessity in navigating through COVID-19 and further into the future?
Robert A. Sereci, CCM, General Manager/Chief Operating Officer, Medinah (Ill.) Country Club, says branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision,…
Giving Senior Members Their Due
Yielding to the temptation of justifying or brushing off unhappiness expressed by senior members as “they are getting old” is irresponsible at best. Our responsibility to our membership is from “cradle to grave.” Eventually, every member will be in the same situation as our current senior populations.
Reinforcing Clubs’ Brands for the Post-Pandemic Era
Branding isn’t just for cattle anymore. But just as a rancher brands cows to show ownership, managers should own, nurture and care for their club, and claim it appropriately with a consistent and well-defined brand that goes beyond mission statements and vision, to state who you are and why you do what you do.