On-site sales outlets are expanding and redefining their retailing approach, to broaden the appeal and reach of a club’s brand.
Sleek but comfortable locker rooms provide members with space to relax and unwind in an eye-catching setting.
Clubs are actively heeding the call of health-minded members with sleek new fitness centers that accommodate a full range of programming.
On-site lodging allows club members to extend their daily visits and provides overnight accommodations for guests.
Making room for improvement in club kitchens translates to greater productivity and expanded dining options.
The Royal Canadian Yacht Club of Toronto launched its Serve to Sail program four years ago to attract new members, trading the entrance fee for services for the club.
In November 2015, Woodfield Country Club in Boca Raton, Fla., made it possible for members to see its clubhouse in an entirely new light—or better yet, dimension.
For club and resort properties that want to create a warm atmosphere conducive to socializing, interior furnishings aren’t just pretty to look at—they’re a must for doing business.
A worthwhile investment in a tent at The Refuge G&CC has solidified the club’s identity beyond golf as a proper venue for any event.
Clubs that make the investment to create inviting bars and pubs are reaping the benefits of increased business and longer visits.
State-of-the-art facilities equipped with top technology are a must for clubs catering to their working members and guests.
Facilities that incorporate their natural surroundings into services and décor can create a unique sense of place.
A tent upgrade has revitalized event business at Basking Ridge Country Club by providing a new venue for outdoor gatherings.
Governors Club created the 30-Day All-Access Pass program to connect both current and prospective members through club events.
Charlotte Country Club’s transportation program gives members the opportunity to be shuttled around town—to the airport, to and from the club, and even for all-day services.