Patios have earned their place as the new club “hot spot,” offering a prime location for soaking up sun—and heating up business.
Locked and Loaded
Men’s and women’s locker rooms are solidifying their status as an essential component of a club’s overall design.
Spreading the Splash
Thinking beyond the pool walls boosts a club’s usefulness to members, both pre- and post-swim.
Shops That Pop
On-site sales outlets are expanding and redefining their retailing approach, to broaden the appeal and reach of a club’s brand.
Changing Places
Sleek but comfortable locker rooms provide members with space to relax and unwind in an eye-catching setting.
Shaping Up
Clubs are actively heeding the call of health-minded members with sleek new fitness centers that accommodate a full range of programming.
Room to Grow
On-site lodging allows club members to extend their daily visits and provides overnight accommodations for guests.
Standing the Heat
Making room for improvement in club kitchens translates to greater productivity and expanded dining options.
All Hands on Deck
The Royal Canadian Yacht Club of Toronto launched its Serve to Sail program four years ago to attract new members, trading the entrance fee for services for the club.
Out of This World
In November 2015, Woodfield Country Club in Boca Raton, Fla., made it possible for members to see its clubhouse in an entirely new light—or better yet, dimension.
Fully Furnished
For club and resort properties that want to create a warm atmosphere conducive to socializing, interior furnishings aren’t just pretty to look at—they’re a must for doing business.
Contented Guests
A worthwhile investment in a tent at The Refuge G&CC has solidified the club’s identity beyond golf as a proper venue for any event.
What’s On Tap
Clubs that make the investment to create inviting bars and pubs are reaping the benefits of increased business and longer visits.
Taking Care of Business
State-of-the-art facilities equipped with top technology are a must for clubs catering to their working members and guests.
Spas That Go the Distance
Facilities that incorporate their natural surroundings into services and décor can create a unique sense of place.