Pamela Brill

An uptick in recreational activities prompted the Chatham, N.J. club to give its new facility a full makeover, complete with comfortable surroundings.

With an eye to making fitness a core offer for their members, more clubs are stepping up their games with new facilities that feature streamlined layouts and pleasing aesthetics.

To supplement brick-and-mortar retail stores, some club and resort properties are investing in online counterparts. Not only do these e-shops allow them to ship out of state and provide special offers that may not otherwise be available in-store, they enhance the properties’ ability to establish partnerships with vendors and suppliers. Royal Fox Country Club was…

As the wave of catch-up renovation projects continues at a lively pace for clubs that emerged unscathed from the recession, management has recognized that Involving membership from start to end in all key aspects of renovation decision-making isn’t just a method of people-pleasing, but an essential part of the process, to ensure that members’ voices…

The Highlands, N.C. club completed a renovation of its existing staff housing complex resulting in six full-furnished units that have garnered rave reviews from club employees. The project helped with staff retention, minimizing the scramble for seasonal employees and maximizing employees’ service performance and knowledge of members’ expectations.

The Arkansas club transformed the banquet room into a Candyland-themed setting, complete with activities, decorations and refreshments that pay tribute to the classic board game.

Shops with fresh design approaches and new strategies for maximizing merchandising effectiveness have exciting success stories to tell.

Clubs that have endured dining-design overhauls are vested in long-term success that stems not just from good cooking, but good service. Managers of facilities that have undertaken recent outdoor-dining renovation projects share these secrets to operating efficiently and effectively: Enlist membership input. Ask for feedback and factor it in the design whenever possible. “Our members…

To beautify a redesigned patio area, updating a surrounding landscape is a natural next step. Deciding what (and when) to plant can help to simplify maintenance and upkeep needs, while adding to the aesthetics of a club’s outdoor facilities. When determining which plants will thrive best in a patio setting, consider low-maintenance choices that work…

It’s prime season for showing off updated outdoor gathering spots.

By upgrading their pool facilities and surrounding them with a full complement of family-friendly amenities, properties are giving members and guests more excuses to have fun in the sun.

Outdoor dining and drinking spots need to not only look inviting, but work efficiently, too.

Permanent pavilions can help to extend life outside the clubhouse walls, while still offering a breath of fresh air for management, members and guests.

Catering to the changing business needs of members and guests has spawned inventive approaches to providing meeting and event space at club and resort properties. 

Club and resort properties are showering members and guests with more out-of-the-water amenities to enhance their pool experience, including refreshed locker rooms, bath houses and pool-deck dining spots.