Pamela Brill

Wollaston Golf Club in Milton, Mass. employs attendants during all hours of operation who are responsible for sanitizing high-touch surfaces.

For toddlers and teens, kids’ spaces have become popular clubs within the club, and are proving to be essential for attracting families and a younger demographic.

C+RB‘s 15th Annual Ideas Issue highlights creative new events and approaches, born out of pandemic necessity, that have earned permanent popularity. In this article, we look at how The Landings Club in Savannah, Ga. hosted a Skate Night as part of its “Sunday Funday” series, complete with a mini arcade set-up.

C+RB‘s 15th Annual Ideas Issue highlights creative new events and approaches, born out of pandemic necessity, that have earned permanent popularity. In this article, we look at how the Midlothian, Va. club launched “Sunday Funday,” a series of kids’ programs with an F&B component, to drive business while families are already at the club.

C+RB‘s 15th Annual Ideas Issue highlights creative new events and approaches, born out of pandemic necessity, that have earned permanent popularity. In this article, we look at how El Niguel Country Club in Laguna Niguel, Calif. offered a virtual summer cooking series to keep members engaged with the club.

C+RB‘s 15th Annual Ideas Issue highlights creative new events and approaches, born out of pandemic necessity, that have earned permanent popularity. In this article, we look at how Belle Haven Country Club in Alexandria, Va. implemented Little Jumpers—a fitness program to provide a special outlet for kids 4 to 10.

Prior to a renovation at the Houston (Texas) Racquet Club, the club had a small snack shack where sales of Dippin’ Dots, while modest, inspired a new dining concept. “The sales were minimal, but we saw an opportunity to create the concept of not only a to-go area, but a go-to favorite spot for kids,” says…

The culinary crew at Kings Creek Country Club in Rehoboth Beach, Del. now sanitizes all worktops and cutting boards every hour; a pre-programmed timer alerts the team to this task.

Clubs’ outdoor spaces have never been busier, and properties that recently updated their fresh-air surroundings are seeing usage that now extends far beyond the traditional seasons.

At Kings Creek Country Club in Rehoboth Beach, Del., the culinary crew sanitizes all worktops and cutting boards every hour; a pre-programmed timer alerts the team to this task.

Bellerive Country Club in St. Louis, Mo. offers its members their pick of watering holes. “When thinking of the various bar areas specifically, it was our goal to create better gathering spaces that would promote increased usage throughout the year,” explains General Manager and Chief Operating Officer Michael A. Chase, Jr., CCM.

At the Birmingham Athletic Club in Bloomfield Hills, Mich., management tapped its fledgling members to determine how to operate the space effectively.

Clubs that are expanding and enhancing pool facilities and their surroundings are becoming the place to be, by offering members a safe outdoor experience with refreshed accommodations.

A boom in paddle-tennis play at Hawthorn Woods CC warranted a facility expansion to accommodate members and guests. 

To boost the overall member experience and appeal to multigenerational visitors, Boothbay Harbor Country Club in Boothbay, Maine, has maximized its reputation as a full-fledged fitness destination.