Revamped pro shops are beckoning golfers and non-golfers alike with eye-catching displays and merchandise specials. Popping into the pro shop for a quick club fitting isn’t the only reason any more to pay a visit to this part of the property. With more clubs and courses investing in this side of their business, and expanding […]
Outdoor furnishings are getting a makeover, as clubs dress up their al fresco dining and poolside hot spots. Post-game cocktails or a quick bite after a swim now mean more than good eats— they also mean good seats. As club and resort properties designate more capital to facility-wide improvements, they’re turning their attention to their […]
Expanded and redesigned kitchens are cooking up good business, as clubs increase their F&B margins while bringing new efficiencies to their food-preparation processes. Outfitting a club or resort kitchen is a tall order, and one that calls for an approach to laying out the space with an eye toward efficiency for both chefs and servers. […]
New golf instructional facilities with the latest and greatest teaching tools- plus appealing extra features that make students happy to come to school- are getting high marks at clubs across the country. As members look to improve their handicaps on the golf course, clubs are heeding the call for instructional spaces that can be outfitted […]
Old Town Club created an intriguing dinner event that mirrors trendy “pop-up” retail shops and restaurants. The element of surprise was on the menu for the Old Town Club in Winston-Salem, N.C., during a recent series of “pop-up” supper clubs. Inspired by the growing trend of setting up limited-run retail shops and dining experiences in […]
Hamilton Club created a series of dinner and reception events to showcase a local artist’s work to club members and fellow art collectors. Paying tribute to a local artist can help to build camaraderie among art-loving members. Last January, the Hamilton Club in Lancaster, Pa., showcased member-owned paintings by David Brumbach during a special exhibition […]
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